Public opinion, in ancient Chinese, can be understood as "public opinion". The original meaning of "Yu" is a car or sedan chair (Yu Ma). Later, it changed from object to person, including the carpenter or manager of the car, the sedan chair man, and the lowly officials and soldiers. It also extends to the meaning of "people". stay Website Design According to the investigation, the word "public opinion" appears most frequently in the Biography of Wang Lang in the Three Kingdoms Annals, "fearing that the public opinion of the other side will not be smooth, we should also Huai Yi." Later, in the Liangshu · Wudi Ji, it was written that "action can reduce whether it can be done, or we can simply embrace it, or we can get it." The above account shows that the concept of "public opinion" has been established, and it is going to be established by convention, At the same time, it also showed that the emperor's decision-making measures at that time respected the opinions of officials and the people, and paid attention to the direction of public opinion. 
In the West, the concept of public opinion can be traced back to ancient Greek democracy and its ideology. In the Encyclopedia of Social Sciences (W. Powell), W. Powell of the United States wrote: "The citizens of the city-state, especially the Athenians, who are full of positive and enterprising spirit, created an atmosphere of individualism in their opposition to aristocratic autocracy and mysterious afterlife sacrifices, and led to the free dialectics of opinions and ideas." It should be said that it has the connotation of public opinion. The Renaissance began to breed a modern sense of "public opinion", which was translated as "public opinion" as a proper noun, and its meaning is very clear, that is, the public opinion or speech.
Romanian playwright O Balanger once described him as a strange character. You can meet him anywhere at any time. He knows everything and never misses his eyes. Nothing can deceive him. It can be seen from Balanger's description that public opinion is an extremely complex and rich social phenomenon, which is ultimately the opinions and opinions of some public.
Lippmann, an American columnist who is the founder of public opinion, said, "The imagination in other people's heads, their own situation, their needs, intentions and relationships are all their public opinions." (2) In his book (Public Opinion), ALTER Lippmann wrote: "Public opinion is basically a view that explains and collates some facts morally." (3) Rousseau's Social Contract is the first time to associate the words "public" and "opinion" in the Latin language system to express people's views on social issues or Rousseau's Social Contract is the first time to associate the words "public" and "opinion" in the Latin language system to express people's views on social issues or public affairs, That is "public opinion".
Habermas said: "The extent to which an opinion can be regarded as public opinion mainly depends on the following criteria - whether the opinion is generated from the public sphere within the public organization;"; And the degree of interaction between the public sphere inside the organization and the public sphere outside the organization. The public sphere outside the organization is formed between social organizations and national institutions through mass media in the process of communication. C. W. Mills, after comparing "the public" and "the public", believes that: "among the public, ① in fact, there are many people expressing opinions and accepting opinions. ② Public communication is closely organized, and the result is that any kind of opinions expressed by the public can be immediately and effectively responded." Encyclopedia of America It also believes that: "Public opinion is the synthesis of the public opinions on issues of common concern or interest to the masses." Professor V.0 of Harvard University in the United States KEV believes that "the so-called public opinion is the opinion held by the people, and the government should carefully listen to and consider." [3] Robert Peel of Britain said that "the so-called public opinion is a mixture of stupidity, weakness, prejudice, correctness, error, stubbornness and newspaper articles". W. Mackinnon believes in "The Rise, Progress and Status of Public Opinion in Britain and the rest of the world" that "public opinion is the most knowledgeable, educated and most Chinese scholar Professor Liu Jianming pointed out in his" Basic Public Opinion "that" public opinion is the authoritative common opinion of the majority that shows the overall awareness and collective consciousness of society " (40) Professor Chen Lidan, in Public Opinion Studies - Public Opinion Orientation, believed that "public opinion is the sum of the public's beliefs, attitudes, opinions and emotional expressions about the real society and various phenomena and problems in society, which has relative consistency, intensity and continuity, and has an impact on the process of social development and related events.
