From the perspective of communication science, the Internet is regarded as a new media form that integrates multiple media functions, and has natural connection with traditional media such as newspapers, radio, television, but has great differences. Therefore, many people, especially the press, regard the Internet as "network media", "network media", "new media", "fourth media", etc Both "media" and "media" can understand their intermediary nature, which is an indispensable link and element in human communication activities. What needs to be pointed out here is that media has different meanings in different research fields and occasions. Generally speaking, media has two meanings: one refers to the carrier, channel, intermediary, tool or technical means of information transmission, such as books, television, words, art works, etc; The other refers to social organizations that collect, process, produce and disseminate information, which is what we call media organizations. The significance of the Internet in communication science should belong to the latter, which provides the necessary space and platform for people to exchange information.
Broadly speaking, communication includes the communication of nature and the communication of human society. The communication we usually refer to refers to the communication of human society. It refers to the transmission of social information or the transportation of social information system. The communication science we usually refer to only takes the communication activities and phenomena of human society as our research object, and the transmission of physical information and biological information in nature is not included in the scope of communication science. From this point of view, communication science should belong to the category of social science.
As a kind of media, network is undoubtedly a subsystem of the entire information system of human society. Therefore, if network communication is a subject, it should also belong to a branch of communication science. Similarly, it also belongs to the social sciences. But its addition enriches and expands the content of traditional communication. In some aspects, it even goes beyond the concepts and concepts of traditional communication science, making the theoretical framework of traditional communication science undergo appropriate changes and adjustments. We say that communication science is a kind of social science defined by the attribute characteristics of the research object. However, if we look at the development process of communication science, it can also be a marginal discipline that interacts with other social sciences and natural sciences. Its research needs to learn from and refer to the research methods and research results of other disciplines. The rapid development of various communication technologies and the acceleration of social informatization in modern times. Communication has gradually formed its own theoretical system and different research fields, such as mass communication, cultural communication, advertising communication, network communication, etc.
As a new research field of communication science, network communication science covers a wider range of disciplines, not only because network communication is based on the ever-changing computer technology platform, but also because of the unlimited multimedia functions and information capacity of the network, which makes various forms of information including text, sound, image, animation, audio After being digitally compressed, the visual inclination can be stored, transmitted and communicated through the network. And the information receiver can also timely counter talk about the obtained information, interact with the information publisher in real time or exchange views with other audiences. The traditional boundaries between the communicator and the receiver tend to disappear. When different kinds of information content come to the network like a tide, network communication inevitably involves the subject fields related to these contents.
