The visual characteristics formed by the material and surface of the object, such as: hard material or rough or delicate surface texture, high or low smoothness, strong or weak transparency. The looseness or tightness of the texture, the lightness or heaviness of the texture, and the texture are related to the absorption and reflection of light by various materials. It is a psychological influence reflected through the visual sense when people's previous touch experience is combined with visual experience.
In advertising design, the audience often feel the subject and connotation that you want to show through the depiction of texture. People with certain visual experience do not perceive the weight, hardness, thickness, thickness, dryness and wetness of objects by touch alone. It is felt directly by vision. Because what is in front of us is not the real thing, but the computer screen. In addition to the solid color of the object, the most effective way to show the texture is to show the light sense of the object and show the light transmission of the object.
Now popular Website Design The more light, the more dazzling. Excluding flash and other artificial factors, there can only be one real light source, and it is the most important to be able to simply and generously reflect the characteristics of the picture.
In a word, the imaging principle of the eye is that the eye transmits information to the brain after being sensitive to light. Many times, the eyes will also bring false information to the brain, which is called visual illusion. Using the illusion of vision, people can feel the stereoscopic feeling on the horizontal picture, and can feel the continuous playing regular circle film as a dynamic picture. Using light, shadow and perspective reasonably, we can create the stereoscopic feeling and sense of space in the picture, although this is not true.
With the help of the projection and reflection generated by light, the elements in the picture can be quickly integrated, making people feel that they are all within one dimension. The setting arrangement of light itself can also bring more drama to the work, and help prompt the key content Website Design Key skills in.
