It is difficult to judge the ranking of key words SEO Essential skills of personnel. If one day you receive a customer who needs to optimize the website, the customer gives you some key words to optimize, and asks how much these keywords cost and how long it will take to search the homepage of search results. This must be analyzed in detail before a reasonable quotation can be given to the customer. Here are some specific methods.
1. Website Age
Keyword optimization. The customer will definitely provide a website. At this time, you should check whether the website given by the customer is a new website or an old website, Website construction 's age plays a more important role in optimization, and search engines usually give a higher weight to websites with a long history. Therefore, even if the SEO techniques are used reasonably, it is difficult to surpass the website with a construction time of 1-2 years overnight. 2. Domain name
For English optimization, it is absolutely necessary to include keywords in the domain name, and for Chinese optimization, it should not be underestimated.
3. Keyword search results
The value returned from the search results is a reference index that some SEO optimization personnel value, and many SEO beginners even only look at this value. In fact, this is a mistake. Sometimes there are a lot of search results, but most of the results shown are the internal pages of competitors' websites, and this key word is not difficult. Therefore, it is necessary to analyze the specific situation, and this result can only be used as a reference basis, not all of it.
4. Number of keyword searches
This value reflects the user search frequency of this keyword. The larger the daily search volume, the higher the commercial degree of the word, and the better the effect it will bring to customers. Naturally, this word will also be the target of many businesses, so the competition will be more difficult. The number of keyword searches can be divided into the following numerical ranges
● The number of searches is less than 100: it is less competitive.
● Search times 100-500: medium to small.
● Search times 500-2000: medium.
● Search times 2000-5000: above average.
● More than 5000 searches: high difficulty words.
5. Query the domain name age of competitor websites
The older a competitor's website is, the more challenging it is to surpass it.
6. Query the links of competitors' websites
It mainly depends on the quality of the internal chain and external chain of the competitor's website. The higher the quality of the internal chain and external chain, the more difficult the competitor's website will be to surpass.
7. View content on competitor websites
Look at the content of the top websites for keyword ranking, whether it is the main content of the website, or whether it is mentioned in only one article, so that you can know the competitiveness of the keyword.
