Source: Shangcheng China Author: Cai Feng
With the rapid development of the Internet industry, the impact of online marketing on corporate propaganda is growing, the Internet is crazy to devour various industries, some friends asked how to become a millionaire in the shortest possible time, that is to get rich quickly, I jokingly told him, one is to grab a lottery ticket, the other is to engage in the Internet.
In other words, it's the same. At present, there are many tools for online marketing, standardized enterprise website design, website construction, overall operation of the website, mobile phone website, Wechat marketing, APP platform construction, Wechat public number construction, in short, a large number of Internet marketing methods have come to us, in terms of marketing promotion, I personally believe that website construction is the most important, but also the lowest cost. A good website can not only show the corporate image, but also bring potential customers to the enterprise to promote marketing, WeChat circles are popular with such a slogan: “Still in love with your roadside billboards? Still putting a lot of money into TV advertising? Still thinking that the public elevator advertising occupies the terminal? Obsolete! Know that the higher the WIFI coverage of the future, the more the end user can occupy the heart. Rent enough data traffic so that people get used to access free WIFI from you, your advertising value will be unlimited. You know, such a trick is not understood by most people, and it can only be inferred with fingers and fingers."
After the website is done, the design of the website should be beautiful, and the evaluation of the design can be started from the following points:
Website color scheme [30%] color on the visual impact is greater, in the website design, the color scheme is the core element of the design scheme; Shangxin China by professional designers to create the perfect color scheme for your website.
The selection of the main animation [20%] image, the combination of text can well reflect the corporate culture content, combined with animation ideas can improve the overall quality and shape the brand image; Shangcheng China's creative staff customize the animation for you.
Reasonable layout [20%] Reasonable layout can make the website hierarchy clear, including lines, buttons, layout of sections, the overall pursuit of simplicity, atmosphere, beauty, and innovative style; Shangxin China page makers tailor-made for you.
Content arrangement and the use of js effects [30%] Reasonable planning of home page content plays an important role in the behavioral orientation of website visitors; Shangcheng China's project staff will reasonably plan for you to improve page affinity.
After the completion of the website design, also to carry out website optimization, website promotion, the current best effect, the most cost-effective is SEO optimization, SEO is by optimizing the website so that the website in the search engine (Baidu, 360, SO, etc.) To get a better ranking, which in turn increases the chances of website exposure, get enough traffic, and ultimately improve the sales or promotion ability of the website. Its basic role is usually divided into the following points:
1, let more users find what they are looking for faster;
2, can make the relevant keywords rank ahead, to meet user needs;
Let people in need find you first.
Provide natural ranking of search results to increase credibility;
5, let your website rank naturally ahead, increase website views, promote website publicity and vitality development;
6, increase the exposure of excellent websites, improve the technology of web development;
7, it is more convenient for people who do not understand the network or know little to find the necessary network knowledge;
The role can be further extended to the following six areas:
1, website promotion, that is, through search engine promotion to achieve the purpose of increasing website visits, which is also the largest value of search engines for online marketing;
2, keyword promotion, can be targeted promotion of information such as admission and employment, so that more users discover and generate consultations
3, improve the online brand and credibility of the school website;
Because the search engine has many users, it also becomes a kind of online advertising media, which has a higher degree of targeting than general web-based online advertising;
Search engines as an online market research tool play an important role in competitor research and user behavior research.
6, find business opportunities, through the search engine can obtain a variety of online published business information, from which the screening may find valuable information
The ultimate goal of the website should meet the following criteria:
Humanization: through color processing, master plan ideas, layout innovation, reasonable planning of sections, etc., to make the website platform more convenient for customers to browse, improve the user experience;
Convenience: the operation of the website is simple, easy to use, content distribution is reasonable, in line with the browsing habits of customers;
Logic: the overall website planning process is in line with customer psychology, and based on the full analysis of customer industry characteristics, establish a logical conversion between the internal functions of the website, so that customers can enjoy the entire visit process;
Scientific: website column planning, positioning is scientific, which fully represents the intent of the website, but also can fully mobilize visitors to continue to click, guide customers to purchase products or services;
Controllability: the various sections and classifications of the website are clear, so that it is easy to statistically calculate the depth of the page visited by customers, the time spent, the interest of products or services, the number of clicks, the keywords so that it can provide reference data for the management decision-making layer, so that it is easy to control the direction of the market;
Interactivity: Establish asynchronous communication systems (help centers, message boards, questions and answers...) to facilitate communication between customers and the website; Establish synchronous communication systems (live chat, phone feedback...) to achieve instant two-way communication goals;
Interface friendliness: Psychology shows that the appropriate interface for the improvement of customer click desire and the improvement of impression index effect is obvious, the website interface is an important vehicle for customer and website communication, in this point, Shangxin China website planners will work with website designers to realize. Beijing website construction Beijing website production.
Original article, prohibited reproduction
