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Which is more important, website construction or website promotion?

Source: Shangpin China | Type: website encyclopedia | Time: April 27, 2018
Some customers attach great importance to the design and production of website construction. Finally, the website is also very beautiful, and the user experience is also good, but there is no traffic, resulting in little effect of the website; Another is that some customers are eager to promote or in order to save the cost of building a website, they bought a template website in a hurry to promote a large number of websites. The results can be imagined that the promotion cost was a lot but did not have much effect. In the first case, we only focus on website construction, but ignore the importance of website promotion or do not know how to promote; The second situation is to focus on promotion, but ignore Website construction The website construction is not good, which greatly affects the conversion rate of users, so the effect will not be good. Finally, the cost of building the website is saved, but the cost of promotion is more.
 
From a simple point of view, website construction and website promotion are equally important. If either is not done well, it will have a bad impact on product brand promotion. If the website is done well, but the promotion is good, the so-called wine flavor is also afraid of deep alleys, which will not be discovered and will only bury good products. The website is not well promoted, which is even more wasteful. It is equivalent to promoting a problematic product. The website construction cost is basically one-time, while the promotion cost is long-term expenditure, so we suggest that you never save too much on website construction costs.
 
From a deeper perspective, website construction belongs to basic work, and website promotion belongs to divergent work. If the two work have to be differentiated, website promotion is more important, and the cost may be tens or hundreds of times that of website construction. Let me give a simple example here. The relationship between website construction and website promotion is just like the distribution of leaflets. Once the leaflets are printed, they will not be distributed. Once the leaflets are printed, they will not be distributed. However, the distribution of leaflets is more challenging than the printing of leaflets, because the effect of advertising depends largely on the scope and time of the distribution of leaflets.
 
Having said so much, let's talk about the reality. How to build and promote the website well?
First of all, we should build a good website. Generally, website construction is outsourced to a website construction company. Unless our company has a special technical department to solve the problem, then the problem is simple. As long as we find a reliable website construction company, how can we find a reliable one? Can be searched by search engine“ Beijing website production ”And then find dozens of companies. First, roughly filter out the clutter of template site building, self-service site building, and official website design. Then, through the investigation and analysis of the design level of the website of the site building company, the other party's website cases, company size, field visits and other aspects, it is better to communicate and understand with the remaining companies, and compare their quotations, Finally, we find the right website building company. Here, we should pay attention to why we only find website customization companies, not template or self-service website building companies, because template and self-service website building cannot be modified according to their own needs, the design is uniform, and it is difficult for ordinary people to operate well.
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