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[Beijing website production] On the role of microblog marketing in website promotion

Source: Shangpin China | Type: website encyclopedia | Time: October 26, 2011

On the Role of Microblog Marketing in Website Promotion

With the growing youth of the online population, the characteristics of online interactivity have become increasingly prominent, and many interactive platforms have emerged. Among many interactive platforms, microblogging is something we have to mention, and it is becoming more and more active. Such as Sina Weibo, Tencent Weibo, and major community websites, their popularity is hot and still rising sharply.

SEOs should be aware of a new way to promote, because we have a network promotion: as long as there are many people, it is a good place to promote! Seeing people moving is like seeing flow. For websites, Weibo is not only an excellent marketing platform for users, but also a monitoring platform for product operation effects and user satisfaction. Take tourism websites as an example: according to the latest data of iResearch, as of September this year, the three Chinese online tourism enterprises with the largest number of fans on Sina Weibo platform are eLong Travel, Tongcheng and Qunar. Online tourism enterprises are paying attention to the role of microblog marketing, improving their own influence through the application of microblog, a social media marketing platform, and adding variables to the competition pattern of the subsequent online tourism industry. ( Beijing website production )
 
The number of Sina Weibo followers of eLong reached 750000 at the end of September, far exceeding other competitors in the industry. According to the active fan rate, the number of active fans of eLong Travel reached 330000, accounting for 44% of the total number of fans, also ranking first in the industry. The second and third most active fans are Tuniu Travel (31%) and Qunar.com (25%). Among the 49000 followers of Tuniu, 31% are active fans, which exceeds those of Ctrip, Tongcheng, Mummy Donkey and other enterprises, making Tuniu one of the enterprises with the largest increase in the number of active fans. Such a large crowd naturally brings a large number of potential customers and traffic to the website, and also provides a good platform for the promotion of enterprise websites.
Microblog marketing has become an increasingly important marketing means for online tourism enterprises, and its effect can be seen from the user activity. When using microblog to promote online, it is important to maintain certain interactivity and improve your own activity. For the audience, effective and valuable information is important. Share some good information to the audience, and your promotion effect will achieve the goal. In addition, you must have a certain number of fans to promote effectively. ( High end website construction )
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