Vocational education is gaining a wide range of users with its extremely strong practicality. At present, foreign language, IT, accounting and other examinations and qualification courses are favored by users. Users participate in vocational education with a clear purpose, strong initiative and high willingness to pay, and many pain points in the employment process are constantly pushing the development of Internet vocational education.
Nowadays, employment is no longer a "diploma theory", enterprises pay more attention to vocational skills, and the proportion of vocational education has gradually increased. The employment rate of college graduates continued to decline, while that of vocational school students continued to rise. The purpose of vocational education is to train applied talents and workers with certain cultural level and professional knowledge and skills. Such talents are more practical and easier to be accepted by the society. However, in the face of such employment situation, the traditional "face to face", "big classroom" type of vocational education has been unable to meet the fast-paced flow in time and space in this era, and vocational education is facing multiple pressures.
First, there is no way for low degree talents to learn. In addition to the employment difficulties of college graduates, low degree talents are more likely to want to master a technology but suffer from no access. Nowadays, the problem of unbalanced distribution of educational resources is becoming more and more obvious. Under the traditional vocational education mode, scholars are faced with problems such as not cheap tuition fees, classrooms with limited time and space, and teaching quality that cannot be guaranteed. What's more, the entry threshold for low educated talents is higher, and the lack of access to learning has become a major pain point.
Secondly, according to the data of the Ministry of Education, the number of college graduates reached 7.65 million in 2016, and most of them are in a "difficult employment" state. The talent market is full of people, and there may be hundreds of competitors for one position. At this time, the important position of vocational education is more prominent. However, the traditional vocational education is not only limited in teaching time and space, but also faced with problems such as uneven distribution of resources, low learning efficiency, etc.
Third, there are few talent training channels. The teaching mode of traditional vocational education is limited, and a single training channel has restricted the development of many vocational talents. At present, the employment rate of vocational college graduates has been higher than that of ordinary colleges and universities for many consecutive years. Enterprises have begun to change their concept of employing people and pay more attention to talent skills rather than academic qualifications. However, some obscure courses are scarce in resources, and their popularity in the traditional model is not high. The channels for cultivating talents are limited by the traditional vocational education model.
Vocational education is an important part of China's education system and an important means to solve the shortage of skilled workers in enterprises. It can be seen that the market scale of vocational education development is huge. It is an inevitable trend to make use of the Internet to expand the cake of the vocational education market, which is not only a promotion of talent cultivation, but also a new market for enterprise development.
Internet vocational education was born by the market, shouldering the heavy responsibility of education, and changing the current situation of talent training is imminent. Nowadays, there are many pioneers on the way to change the traditional vocational education. In view of the problems existing in the traditional vocational education, online education has made innovative breakthroughs and achieved a comprehensive outbreak.
Online education has broken the deadlock of traditional education
In the wave of "Internet+", numerous traditional physical industries have taken off, and vocational education has also taken on a new look through the Internet and re entered the public's vision. Various types of vocational education models are also in full bloom.
Advantage 1: This kind of comprehensive online education platform broadens the learning range of scholars, integrates and screens resources, and makes the choice of vocational courses more diversified. The B2C mode of online vocational education is also to improve the communication between teachers and students. The application of AI in the education field can greatly improve the efficiency of "teaching by teachers" and "learning by students". Moreover, the giants make profits by relying on traffic. These courses focus more on free, saving the learning costs of the unemployed.
The second advantage is that the form of Internet teaching provides more convenient interaction for students. When students encounter problems, they can consult teachers at any time without time and space restrictions. You can also choose a suitable teacher to teach, keep your favorite courses, and learn at any time.
The third advantage is that online vocational education payment is less risky, and the security of purchasing teaching courses is higher. The perfect evaluation system can also serve as an important reference for selecting online courses to ensure a high level of teaching quality. With the high risk control support of large platforms, such platforms are more likely to be favored by users. However, such platforms will inevitably have certain disadvantages.
Disadvantage 1: B2C online vocational education lacks after-school discussion and interaction. It is a monotonous teaching mode and does not form a good learning closed-loop. Therefore, the teaching quality of B2C teaching in vocational education cannot be guaranteed. Without the institutional restrictions of traditional classroom, the results of online learning are difficult to guarantee.
Second, the comprehensive platform is not precise in the in-depth classification of courses in the field of vocational education, which causes consumers to encounter a learning bottleneck similar to the traditional model in extremely subdivided vocational education courses.
In general, this B2C model controlled by giants focuses on the development of comprehensive platforms, and the penetration of subdivided vocational education is not as deep as professional vocational education platforms.
Online education led by giants has always been at the forefront of the industry. Comprehensive online education platforms such as Netease Open Class, Tencent Classroom, Baidu Chuan Class and Taobao Education can realize the learning closed-loop of online whole process such as online course selection, communication, payment and class. Vocational education is also an important part of the education curriculum to provide talents with learning needs B2C online vocational education platforms such as XRS are the sustenance of hundreds of millions of workers who lack vocational education knowledge. With low education background, online vocational education B2C mode platform has become the choice of most people to change their destiny in order to change the status quo.
The advantages of 02O mode entering online vocational education outweigh the disadvantages, which is expected to dominate the market
Online education such as online teaching, forum solutions, television teaching, and offline one-on-one teaching, full-time teaching and other forms realize the combination of online and offline education of the platform. Since New Oriental was listed on the NASDAQ in New York in 2006, Chinese education and training institutions have striven to be listed overseas. In 2010, many Chinese educational institutions flocked to the United States for listing. So far, there are 11 Chinese education and training institutions listed overseas. These 11 overseas listed local education and training institutions, without exception, adopt the 020 operation mode, of which the 020 vocational education mode is more advanced. The application of O2O in vocational education is still mixed, with both advantages and disadvantages.
Advantage 1: 020 mode adds more advantages to vocational education. Vocational education adopts the form of 020, and its economic benefits are more prominent after its scale. In addition, the online and offline model alleviates the potential low-quality drawbacks of pure virtual online education, promotes the platform's attention to user experience, and also drives vocational education to develop towards a more complete and mature profit model.
Advantage 2: The 020 mode of vocational education uses smart phones, computers and other devices to conduct online teaching, integrate teaching, learning, practice and testing into the online teaching platform, and combine offline resources to achieve one-stop intelligent teaching employment.
Advantage 3: 020 mode of online vocational education can maximize the value of teaching content and service advantages. Compared with the traditional vocational education mode, 020 mode creates a new online teaching platform through the seamless connection of online and offline resources.
In view of this, this 020 online vocational education model has more advantages than disadvantages. Once it is perfect, it will become the arm of the development of Internet vocational education. Ensuring high-quality learning achievements is synonymous with O2O vocational education.
However, its disadvantage lies in that the O2O model of vocational education attaches importance to the accuracy and timeliness of information in the user dimension, and it is easy to ignore product quality and service information by focusing on interaction links. Enterprises attach importance to the benefits brought by the passenger flow. A platform that relies solely on teachers' reputation and ignores the update of knowledge products will use the corporate image as a cover up to mislead users and ultimately damage users' rights and interests.
From this point of view, although the 020 model of Internet vocational education has won the favor of many enterprises and students, if you want to develop better, you must make up for the shortcomings and promote comprehensive development.
B2B mode relies on resource accumulation, and success or failure depends on public praise
As the online education market becomes more and more popular, B2B teaching models represented by TAL and New Oriental have also started to attack online vocational education. These platforms organize customers in different fields and different needs to give lectures, and establish a relatively complete service system for vocational education online teaching transactions, online reservations, user evaluation feedback, and so on. The B2B platform model represented by Cloud Classroom and Tencent Classroom collects and integrates lecturers, courses and other resources. Cloud Classroom takes online schools as an entry point, quickly builds online schools for institutions, equips them with the content required by online schools, and forms a closed-loop online vocational education with a consistent registration account, system settings, course configuration and teaching.
Compared with other modes of online vocational education, B2B mode of vocational education is less popular, but for a few enterprises, this mode is more popular. The reason is that once the popularity of the platform is opened, it will generate continuous and stable traffic growth, and its user group will be more viscous, more loyal, and the scale effect will be more obvious. B2B mode can meet the vocational skill learning needs of a large number of people, and the platform of this mode has developed more rapidly.
However, B2B online vocational education also has serious shortcomings. That is, the collective B2B online vocational education is more difficult to open the market entrance, and the corresponding large-scale development is also more difficult. If the battle line is extended at the beginning, then it is easy to lack stamina and difficult to maintain in the later stage.
On the other hand, B2B vocational education is not safe for users, such platform users are unstable, and the teaching quality of platform teachers is difficult to guarantee. Users are easy to fall into the trap carefully designed by the false platform. High risk and distrust are the biggest pain points in the initial development of B2B vocational education platform.
It is easy to see that these existing business models have made great contributions to the development of Internet vocational education, but it is always the main theme for enterprises to pursue long-term and strong development. Nowadays, the employment situation is becoming increasingly severe, and the popularity of vocational education is bound to grow. In the future, vocational education can only serve the public with real skills.
Entering the white hot vocational education needs to find footholds from three dimensions
As for the curriculum resources of vocational education, Internet vocational education can deliver more high-quality and efficient knowledge information to areas where teaching resources are scarce, which will greatly make up for the teaching methods and teaching limitations brought by traditional vocational education. Quality education resources have always been the only rule for platform expansion, and quality should be the cornerstone of both the initial opening of market access and the long-term strategic goal in the later stage.
For the use of intelligent devices, the development of Internet vocational education is also pushing AI to a climax to a certain extent. In the long run, the teaching and service modes of smart phones, computers and artificial intelligence will become more and more common, which will be in line with the new era and international standards. Internet vocational education can not be separated from the support of hardware equipment. Devoting to user experience and using new electronic devices to provide better vocational education services are the key points of the new round of competition.
Based on the rapid development of the Internet, the demand of enterprises for talents is also increasing, and the demand for rapid and efficient cultivation of vocational talents is also urging the development of vocational education. Traditional vocational education has been upgraded into B2B, 020, B2C and other modes through the Internet. However, for a single platform, if it wants to have a long-term foothold in the industry, it needs to strengthen endorsement in three aspects.
As far as enterprise positioning is concerned, enterprises constantly put forward new requirements for talents, and the values of the younger generation have also undergone great changes. The traditional idea of academic qualifications has no longer adapted to the new era of fast pace of the Internet. The positioning of enterprises should keep pace with the times, change with the phased changes, adhere to the tradition, and the enterprises that stick to stereotypes will eventually be eliminated by the society.
It can be seen that the development of the Internet has opened a door for traditional education to move towards the future, and entering the field of vocational education has become a key point for investors to seize. Today's Internet vocational education is just like a shot in the arm. At the new consumption stage when the importance of product quality in various fields is increasingly prominent, vocational education should also take a two pronged approach to software and hardware resource management, always paying attention to user experience and resource value.
Information source of this website Shangpin China Website Construction Company : //ihucc.com , Beijing website design, Beijing website production company
