How do enterprise websites locate keywords?

First The selection of keywords is directly related to the development direction of enterprise website construction and the success or failure of optimization. If you deviate from the website theme at the beginning of selecting keywords for the website, then the future optimization will only go further and further. This is one aspect of website relevance that we often mention, namely Website keywords And content.

For website SEO optimization, "content is king, and external chain is king", but these are just two principles that we need to follow in the process of implementing optimization. In the process of website pre planning, relevance is the focus of our consideration. When selecting keywords, we should first grasp the relevance principle.

Second SEO pays attention to step by step, step by step, so when choosing keywords, don't always think about eating fat at one mouthful, and choose keywords with too high index. It's not that you can't do such words, but that you will encounter many difficulties in the process of doing them. Many people give up after holding on for a period of time without effect, In the selection of keywords, we have the saying that adverbs drive subjects, which means that we should not locate the keywords with too high index first, but select some keywords with relatively low index first, so that it will be easier to make these words. After these words are added, the website will have a certain weight, and then it will be easier to make the words with high index.

Third The main purpose of website SEO optimization is to bring users to our website, let them know our products, remember our brand, and promote their own things. In this way, we need to consider the commercial value of keywords. The ultimate purpose of doing SEO is to bring value to the enterprise, or to make money directly. The professional term is conversion rate, There are many expressions for a keyword, each of which means different things. Only by finding phrases related to the service content of the enterprise can the conversion rate be better achieved. For example, "car" does not mean that he wants to buy a car. Searching for "car parameters" may mean that the customer wants to buy a car, and searching for "* * car price", This may mean that the customer pays more attention to this car, and also means that the transaction rate is higher than the other two. Therefore, whether the keywords are applicable should consider his business value. 　　

Source of this article: Enterprise website Design