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How to optimize the home page layout in website design to reduce user bounce rate?

Source: Shangpin China | Type: website encyclopedia | Time: September 6, 2018
Usually, we divide the title and website layout into two parts. The title accounts for 40% of the importance, and the homepage layout of the website also accounts for 40% of the importance. Other operations only affect about 20% of the website ranking. This is also a lot of new stations that do not do a good job in the title and homepage layout, but only operate 20% of the operations that affect the key factors of the ranking, such as sending friendship links, Do anchor text, do external chain, update articles, etc.
The design and layout of the home page of a website will directly affect the user experience and website ranking. Many new or revised websites will have such problems: the first page of the search results cannot find links to the website or the website is ranked very low. There are many reasons for this result, and the layout of the first page of the website is also one of the important reasons that affect website optimization and search ranking.
Since the layout of the website's home page is so important, how can the layout of the website's home page be conducive to website optimization, and the most important thing is to meet the user experience? Recently, a well-known webmaster summarized several points that should be paid attention to on the homepage layout of the website.
Use DIV+CSS for layout, and use html for writing
First of all, from the code level of the website, a good home page layout should try to use DIV+CSS for layout, use html for writing, and preferably use static pages, because such code is easier for spiders to identify and crawl. If you blindly pursue the gorgeous effect of the website and use some JS special effects and flash, the website will be difficult to be recognized by search engines.
Website navigation and logo should be highlighted
No matter navigation or website logo, they are the key elements that directly guide users to choose. Numerous facts have proved that the outstanding navigation layout will give users a better use experience. Some websites have very small fonts for navigation, or use pictures as navigation, which is not a good thing for the home page. It is recommended to use text for navigation, and the text should not be too small.
In addition, the logo is also important for the home page. Many websites have achieved the prominence of the logo, and many websites have also made the logo appear complex while achieving the prominence of the logo. The reason is that many websites put these information on the top of the home page in order to let users find their own phone numbers and information, and put them together with the logo, resulting in the disorganization of the logo. This is a bit of icing on the cake, followed by navigation, The layout of the navigation should also be more prominent. Class navigation can be used if it can be used. As for the reasons, I will not explain them here in detail.
Only put friendship links on the home page
It is also unwise to display friendship links on every page, because it will disperse too much weight. Friendly links should only appear on the home page of the website and be placed at the bottom of the page. For new or revised websites, the safest way is to put friendly links at the bottom of the home page. Although this is a detail that is easy to be ignored, it is beneficial to the overall layout of the website.
There is no doubt that a good homepage layout can reduce the bounce rate of users and improve the conversion rate of websites. The home page is the first page that every user sees when browsing a website. Therefore, whether the home page is good or not directly determines whether the user continues to browse, and can also reduce the bounce rate of the website. A good home page layout and planning plays a key role in the operation of the whole station, so the optimization of the home page is extremely important.
Simple content to avoid subject conflicts
As the core part of the whole website, the home page is mainly responsible for guiding users to have a deep understanding of the website. If the home page layout is very full and the content structure is complex, users will spend a lot of time to find the content they want. Moreover, if the themes of the home page conflict with each other, it will cause confusion to users, which is not conducive to a good website experience. Therefore, the content of the home page should be as simple as possible, and the theme and structure should be clear. One page, one core, which is conducive to the centralization of the website, thus giving users better guidance.
The first page should be concise
Many websites have such a mistake: they think that more and more content on the home page is better, and they want to put everything on the home page. Sliding the mouse from top to bottom also takes several seconds. From the webmaster's point of view, such a website is really grand and beautiful, but from the user's experience, such a website will make people very tired. The home page should be simple, supplemented by beauty. If your home page has to slide for several seconds to the end, then your website will be deducted from the user experience score.
Source of this article: Website design company
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