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What should be paid attention to in the planning of enterprise website construction?

Source: Shangpin China | Type: website encyclopedia | Time: December 14, 2018
The first condition of an enterprise website is to have strong profitability and publicity ability. A website that cannot bring profits or publicity to enterprises is like a junk website, which does not help enterprises at all. If the enterprise website wants to have strong profitability, it should have a complete website construction plan. The producer will provide a set of completed website construction plan for the enterprise according to the different nature and different business purposes of the enterprise.
(1) Clarify the purpose of the customer's website
According to the customer's products, sales channels and sales targets, it is clear that the customer's website is information service, sales, sales service or comprehensive. The website for enterprise customers is completely different from the website for individual consumers. Even the website for individual consumers, not all of them need to sell goods, And not all products are suitable for online sales. For example, enterprise customer oriented websites focus on their role in the process of cooperation between enterprises, rather than trying to increase the browsing rate as consumer oriented websites do. For example, Coca Cola and Kodak do not sell products online, and websites are just a tool for them to establish their image and provide customer service, which is part of their overall marketing strategy.
 
(2) Understand the customer's target market
Are your customers enterprises or individual consumers? Where do they come from? How informative are they? Do they often surf the Internet? What languages do they mainly use? What information do you want to know? What is their purchasing level? Which browser do you mainly use? Of course, it is impossible to understand so carefully when building a website initially, and the website content needs to be gradually adjusted with the in-depth understanding of consumers. For example, if the customer group of an enterprise likes new technology, has a high degree of education, or often uses the Internet, the probability of success of e-commerce is high. In addition, the fact that there are more men and less women among Internet users is also a consideration. The reason for the success of online sales of "Dell Computer" lies first in its correct market positioning.
 
(3) Planning collection and distribution
If what you need to do is a sales website, we will first analyze how often customers buy your goods? Can you accept cash on delivery or online payment (if the purchase frequency is high, it is better to accept)? How do you ship your goods? How to consider the cost and time of delivery?
 
(4) . Evaluate the benefits you can obtain from the website
Is your website a separate business or part of a traditional business? Where do you want to make profits? What is your profitability?
 
(5) Identify the competitive advantages of customers
Who are your online and offline competitors? (Online competitors are searched through search engines) What are your advantages over them in terms of goods, prices, services, brands, distribution channels, etc? Can the advantages of competitors be learned? Determine the correct marketing strategy for you according to the customer's own competitive advantage.
 
(6) Analyze how your website provides information for customers?
Where is your website information source? Is the information to be updated and released in the editorial office of the website or by each department? The centralized release may be safe and easy to manage, but the information update speed may be slow, and sometimes there may be poor coordination. For example, a product has been sold out, but the website editor does not know, and is still selling the product online.
This article comes from Shangpin China: Enterprise website construction company
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