Enterprise website construction - how to optimize the launch of new websites?

The new website optimization is an annoying thing for webmasters, because for search engines, your website is like a stranger, and search engines need to review one of your articles. Generally, there is a long cycle, that is, you upload many articles, and search engines are not very interested in your articles, and they haven't included them for a long time, And then you webmasters are very disappointed. Of course, after more than half a month for a new website, the search engine slowly changed from unfamiliar to familiar and gradually trusted. Of course, your articles will also be included faster, so don't think about keyword ranking in the early stage of the website. You should send more original articles, so that spiders can trust you more, and the inclusion will become more.

1、 Ensure stable updating and pay attention to the quality of articles

A new website is a stranger to the search engine. The search engine is not clear about the character and conduct of this person. If you want the search engine to trust you, you must first keep your own credibility and keep stable updates so that the search engine can capture our website content at a fixed time.

In the early stage, we need to spend time on the website content. Original content is of course the favorite of search engines. However, websites in different industries have different updated content. Facing a strange industry, it is very difficult to write an original article every day. In this case, pseudo originality should at least ensure two basic points:

1. The premise of an updated article is that the content is good. The so-called good article means that the article should not be a bad street article. Any search of the first few pages should be identical to ensure that the new content and relevance of the article are strong.

2. The updated article should be changed in a large amount, so don't bother. It's better to retell the original text in your own language. Here we remind you that the title, the beginning and the end are all areas that must be rectified,

With good content on the new website, the search engine will naturally improve its friendliness to you. This has laid a solid foundation for later ranking optimization.

We should focus on quality rather than quantity when updating content. Of course, it is also very important to maintain the frequency of daily updates, which will not be mentioned here.

2、 Make high-quality outer chain and guide spiders to grab

In the face of Baidu's slow inclusion of new websites, we can properly make some high-quality links and increase the portal for spiders to visit websites, which improves the possibility of spiders to visit websites. In some forums, knowledges and blogs with high weight, the external chain is released to guide spiders to crawl our website.

Make high-quality outer chain and guide spiders to grab

Different search engines treat new websites differently. Take 360 and Baidu as examples. 360 is still very fast for new websites to be included, while Baidu will be slower. Through checking the log, we found that 360 spiders visit websites more frequently than Baidu, and 360 spiders crawl and crawl more efficiently than Baidu. Of course, this is also more related to the way Baidu reviews the website. 360 first includes and then reviews, and Baidu first reviews and then includes.

Source of this article Shangpin China: enterprise website construction