Enterprise website construction - what problems are easily ignored in enterprise website construction?

As an enterprise, it must have its own image and brand. A good corporate website must show the connotation of corporate culture and corporate publicity. It is a banner of the enterprise on the Internet. It can let people who want to know your enterprise know your enterprise intuitively. Therefore, enterprises pay more and more attention to the construction of enterprise websites. Here, Shangpin China wants to tell you some problems that are easy to be ignored in the construction of enterprise websites, and these problems will have a serious negative impact on the final operation of the website. Next, Shangpin China will analyze the problems that are easy to ignore in the construction of enterprise websites and the corresponding solutions.

First, avoid using outdated technologies.

In order to make their websites look very beautiful, many enterprise websites often use Flash technology. Users need to see a Flash animation before logging on to the enterprise website. It is really a waste of user's time. Indeed, Flash and other technologies can make the website look more beautiful and effectively improve the user experience of the website. However, if Flash animation is used too much, it will inevitably seriously affect the speed of website opening. This will have a negative impact on the website user experience.

In fact, Flash technology has entered the phase of obsolescence in website construction. If you want to improve the website's brilliance, you can use Css3.0 technology, and you can also use Html5.0 technology. Through these technologies, website design can not only effectively enhance the visibility of the website, but also effectively improve the opening speed of the website, and relevant content can also be included by search engines, so it can produce better optimization effects, and also improve the user experience of the website.

Second, positioning.

Many enterprise websites do not have a clear understanding of website positioning, and positioning is the top priority of website construction. Before the construction of enterprise website, it is necessary to clarify the user group, which is the basis for positioning. Then we will design the website based on our own products or advantages. For example, if you want to build a health care enterprise website, you need to locate the website that meets the product application group, rather than those students or women who love beauty. Of course, after the positioning problem is clarified, it also provides an important direction for the content construction of the website. Relevant content must be carried out around the positioning direction, so as to improve the pertinence of the website operation.

In the traditional design of enterprise websites, fancy design methods are often used to try to attract the attention of user groups, so as to achieve the role of promotion. For example, by setting the website flash title, a large number of fancy pictures are arranged. In this way, the website is not only slow to open, but also difficult for users to obtain more accurate information. Enterprise websites can actually learn from Taobao to improve their attraction to target users and products through scientific layout and product optimization design.

Third, the promotion of enterprise websites.

In the process of building enterprise websites, we should consider the issue of publicity and optimization in the later period, and many enterprises just ignore the solution of this problem at present. The construction link focuses on the content of construction. The maintenance and promotion in the later stage are not planned. When building the enterprise website, it is necessary to include the operation, promotion and optimization in the later stage, so that the code and framework of the website can be better optimized. It can also pay attention to the design of navigation map in the design and construction link, so that Baidu Spider can more quickly traverse its own website. In addition, if you want to improve the promotion effect, you need to improve the beauty of the website design, so you can better enhance the brand of the website.

Source of this article Shangpin China: Enterprise website construction