(Beijing website construction) What is SEO?

SEO is the abbreviation of Search Engine Optimization in English, which is translated as "Search Engine Optimization" in Chinese.

In short, SEO refers to the technology and process of obtaining website traffic from natural search results.

SEO refers to the internal and external adjustment and optimization of the website on the basis of understanding the natural ranking mechanism of search engines, improving the natural ranking of keywords in search engines, obtaining more traffic, so as to achieve the goal of website sales and brand building.

The complete meaning and process of SEO will become clearer with the introduction of service providers. Here is a brief explanation of the definition.

In a sense, SEO is a game process with search engines. Although you don't need to be able to program or understand the technical details of search engines to do SEO, it is necessary to understand the basic working principles of search engines. Otherwise, you can only know what is going on without knowing why, and you can't fundamentally understand SEO skills. Many seemingly "new" problems can be solved by understanding the principles of search engines.

The optimization of the website includes two parts: on site and off site. On site optimization refers to the adjustment of all websites that can be controlled by the webmaster, such as website structure, page HTML code. Off site optimization refers to the construction of external links and the participation and interaction of industry communities. These activities are not carried out on the website itself.

The object of SEO is the natural ranking part on the search engine results page, which is usually on the left side of the page, so there are Baidu left ranking, Google left ranking and other statements, which have no direct relationship with paid search advertising.

Obtaining and improving the natural ranking of keywords is one of the manifestations of SEO effect, but the ultimate goal is to obtain search traffic. Ranking without traffic is meaningless. Therefore, keywords (optimized for keywords searched by people) and copywriting (attracting users to click) are very important. Further, what SEO pursues is the target traffic, which can eventually bring the traffic won.

The ultimate goal of the website is to complete the transformation and achieve the purpose of direct sales or brand building. SEO, ranking and traffic are all means. SEO is a part of online marketing. When encountering conflicts with user experience, business processes, etc., everything should be converted into the highest principle, and SEO should not be used for SEO.

 

Source of this article Shangpin China: (Beijing Website construction ）