Website design - how to write a copy?

Therefore, as a hot spot, operators should consider whether the audience has remembered your product or brand? Does the audience spontaneously mobilize your communication information when choosing relevant products or services?

Therefore, the most important thing for hot spots is not to drag hard for hot spots, but to get every hot spot done through a series of thinking. The goal that must be achieved is to make the audience have an impression on the brand or product. It is not just to mobilize emotions, or laugh or scold.

In order to achieve the best communication effect, the content of hot spots must be able to move readers' emotions. To borrow a sentence from Mr. Li Guowei, the most important skill of a good content is to stand in the perspective of readers' interests and create a relationship between "interests" and "emotions" with the target readers.

However, the reality is that although there were reading volume, forwarding rate and exposure at that time, the audience did not remember anything once the hot spots passed. The reason is that this kind of copywriting is usually hot for the sake of hot spots and screen brushing. It has just reached a state of crazy pursuit, but it has not been exposed and spread around the core and value of the brand.

In other words, in hot events, people pay attention to the hot spot itself, without paying attention to the brand behind the hot spot. Therefore, it only makes the audience know more about the hot spots again and again in the hot spots, but it does not make the audience more clear about your brand.

The final result is that hot spots and brands lack relevance. When hot spots become popular, the audience has no memory of the brand.

Only when the content value triggers readers' interests or emotions can readers have the motivation to interact and share.

Source of this article Shangpin China: Website design