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Judgment of competition degree of Guan Jian's words

Source: Shangpin China | Type: website encyclopedia | Time: November 10, 2011

Judgment of competition degree of Guan Jian's words

The core requirement of keyword selection is more searches and less competition. The number of searches can be viewed through the keyword tool provided by the search engine itself, which is simple and clear, and the number is relatively certain.
It is much more complicated to judge the degree of competition. Here are a few factors that can be used to determine the level of keyword competition. Each factor alone cannot completely and accurately describe the competition of keywords, but must be considered as a whole. What is more difficult is that some factors are uncertain in value, such as single key rivals Beijing website production Optimization level, unable to give a definite value. There is no certain conclusion as to which of these competition performance factors accounts for a larger proportion. So subjective judgment based on experience becomes very important.

Number of search results

       The top right corner of the search results page will display the total number of related pages returned by this keyword. The number of results is the number of pages that the search engine thinks are related to the search term after calculation, that is, all the pages participating in the keyword competition.
Obviously, the greater the number of results, the greater the degree of competition. Usually, the result value is below 100000, and the competition is very small. If you take a website seriously, you will get a good ranking. The properly optimized inner pages of domain names with high weight can also get rankings quickly.
The number of results reached hundreds of thousands, indicating that the keywords are difficult, and a website with good quality and weight is needed to compete.
The number of results reached more than one or two million, indicating that keywords have entered the popular threshold. The possibility of new websites ranking to the top is greatly reduced. We need to adhere to expanding content, establish external links, and achieve a certain domain name weight to succeed.
The result is more than ten million, which is usually the common name of the industry. The competition is very fierce. There are only big stations with high weight High end website construction To get a good ranking.
The above is only a general discussion, but the actual situation varies greatly. Although the number of results of some keywords is large, they have no commercial value and are not highly competitive. For example, "we", "method", "park" and other common but general words have a high probability of appearing on the web page. The number of search results is naturally high, but the number of searches is small and the commercial value is small.
Some keywords seem to have few results, but because of their high commercial value, they are highly competitive. For example, treatment methods and medicines for some difficult and miscellaneous diseases.

 Number of int itle results

       Use the integer: command to search for the result page. The results returned from a simple search for keywords include the pages that appear keywords on the page, but do not appear in the page title. Although these pages have some relevance, they may just mention key words on the page accidentally, and are not optimized for keywords, The competitive strength of these pages for this particular keyword is very low, and they can be excluded when making keywords.
The page with keywords in the title is the real competitor.

 Number of bidding results

      How many advertising results are on the right side, top and bottom of the search results page is also one of the indicators to measure the degree of competition.
Generally speaking, there are professionals inside advertisers who do keyword and advertising. They must have done a detailed degree analysis and profit analysis. Only keywords that can produce results and profits will be used for advertising. If the number of search results is only the competition brought by the number of online content, the number of bidding is the number of real competitors who compete with you with real gold and silver.
The right side of the search results page can display up to 8 advertisements. Generally, the keywords with commercial value will display up to 8 advertisement results. If there are only two or three advertisements on the right side of a keyword search page, it means that there are few websites that pay attention to this word and the competition is low.
Note that the number of bids needs to be checked during daytime working hours. Advertisers often stop advertising at night when placing competitive advertisements. For SEO staff who often work at night, if they check the search results page in the middle of the night and do not see a few advertisers, they think that there are not many people participating in the bidding, which may lead to a miscarriage of justice.
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