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[Beijing website production] The future of IT World Network or IT professional websites that are out of service is worrying

Source: Shangpin China | Type: website encyclopedia | Time: November 13, 2011

IT World or IT professional websites out of service

In Keri, it was reported that the operation of IT World Network will be suspended. The reporter of Nanbian Daily lost the certificate from the staff of IT World Network. The tense sub stations of IT World Network in Shanghai, Guangzhou and Shenzhen will accept the "shrink" policy, interview all the staff of the sub stations, and propose a plan to change to the Hangzhou sub station. If they do not bear the change, they will be dismissed, "There is almost no colleague to bear the arrangement of going to Hangzhou, so it is basically a disguised layoff." The employee was quite unable to do so.

Previously, according to media reports, the old IT vertical website ITTianxia will suspend its operation, Shenzhen Station will be dismissed, and Guangzhou Branch is also being dismissed. In addition, according to the staff of Xi'an Railway Station, Xi'an Railway Station is about to open due to poor operation, and IT Tianxia once defaulted on staff salaries for six months.

IT Tianxia has been out of service recently?
According to Mr. Zou, who works in the hardware channel of the website department of ITTianxia Guangzhou Branch, when receiving an interview from the Nanbian Daily, the media's statement that ITTianxia will suspend its operation is not complete and accurate. From November 1, the personnel department of ITTianxia began to interview employees one by one, and stopped exchanging information about where they are going. If they do not accept the decision to transfer to Hangzhou Branch, It is required to bear the compensation of N+1 (N=length of service) monthly salary, and this complete and symptom free sub station mediation only takes 3 days for employees to make final decisions, which will be completed on November 4 and enter the compensation process. ( Beijing website production )

According to Mr. Zou, "IT world does not give everyone room to think." Most of the substation employees including Mr. Zou were compensated and dismissed. Lin Xihong, the former deputy editor in chief of ITTianxia, indicated on his microblog that "at present, it is necessary to suspend the operation of the branches in Shanghai, Guangzhou and Shenzhen, and the capital will continue to maintain for a period of time, but the estimated time will not be long. The problem of salary arrears in Xixun branch mentioned in the report was once changed N years ago, which is related to this outage." Mr. Zou also proved that, As for the former employees, the suspension of the branch station was very sudden. There was no external rumor before, and there was no sign of arrears in salary. Yan Feng, the chief editor of IT Tianxia, didn't talk much about the outage of IT Tianxia when he was interviewed by the reporter of Nanbian Daily, but he expressed regret for the dismissal of numerous employees.

According to the reporter of Nanbian Daily, ITTianxia is an Internet vertical IT professional website controlled by Ego Group. Since its launch on June 8, 2004, it has successively opened 26 directly affiliated branches in the capital, Shanghai, Guangzhou, Shenzhen, Hangzhou and other places. It has a good reputation in South China, but has followed the vision of the IT industry, As an important website that serves the group stores of Yigao, IT World is inevitably under the pressure of life.

The outlet of IT professional websites is worrying
"IT World's comedy is caused by operational errors, rather than the legendary team handling problems." Lin Xihong, former deputy editor in chief of IT World, presented his opinions on the problems encountered by IT World in his personal microblog.

It is understood that among the numerous vertical IT websites, advertising expenses and offline stores are two important forms of operation. For example, PCPOP, IT168 and other websites are mainly operated by advertising expenses, while for example, Andingyang Computer Network, Broadway and IT World Network, advertising expenses and offline stores are two important ways of operation. With the gradual decline of the form of IT stores in China, the mutual benefit between IT stores and IT websites is also diminishing.

When consulting CEO Zhang Yi for an interview, Ai Media also indicated that the current hit on IT stores by e-commerce websites is very grand. The rise of e-commerce websites makes the price of IT products very clear, and the separation between brands and product lines is becoming more and more obvious. The market of traditional IT stores is greatly squeezed. Although IT World Network has also been looking forward to getting involved in e-commerce, its progress and capital are not enough to keep up. "The Ego Group, which was once overwhelmed by the decline of IT stores, estimated that it also wanted to unload this burden."

The depression of traditional IT stores also affects the development of other IT websites. In October of this year, in order to free up more sales space and make more profits, Andingyang Computer Network finally moved out of its headquarters Guangzhou Andingyang Computer City for many years, and all moved into the Luogang Development Zone, which is tens of kilometers away from the suburbs. And IT vertical websites such as IT168 and PCPOP also began to shift more content to areas such as mobile communication and digital products, Eliminate reliance on traditional IT industry. ( High end website construction )

"Traditional IT vertical websites always have to stop the transformation of operation methods and content." Li Zhengda, who has worked at the management level of IT vertical websites for many years, and currently runs many vertical websites including Aifei, gave his opinion when he was interviewed by Nanbian Daily. "IT vertical websites should always stand up to their original content, recover their own voice in the industry through their original content, and win the respect and recognition of readers and customers. Only then can they breed their own content costs and advertising costs. Other IT vertical websites also need to make changes in content preference. With the decline of the traditional DIY industry from time to time, such as mobile phone communications, digital cameras, notebook computers and player communication SNS, it is more worthwhile to further cultivate and develop. Although IT vertical websites have been threatened by websites of different genres, e-commerce and even social SNS websites, they still have a certain living space in the short term, as long as they can control the operation bias and do a good job in content, the Chinese Internet still has enough space to accommodate. "
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