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Four optimization techniques should not be ignored in the optimization of e-mall

Source: Shangpin China | Type: website encyclopedia | Time: November 15, 2011
More and more stationmasters begin to dabble in High end website construction With the establishment of the E-mall, although the enterprises in this area are more enthusiastic, they can launch their products with the help of the E-mall platform. For example, Decathlon in foreign countries has done a very wonderful job. So many enterprises in the mainland have begun to imitate Decathlon and establish their own B2C platform to share the huge profits brought by e-commerce!
But e-commerce websites are easy to establish, but it is very difficult to operate, especially in terms of collection marketing. If marketing is stopped only after Baidu bidding, then the cost of investment is still very expensive, so SEO website optimization It has often become the first choice for many enterprises to collect marketing in the e-mall. However, according to the author's understanding, there are only a few e-mall websites that can be really optimized. The reason is that it is not the details, but the content is the king, and the external chain is the king! Above, the author will talk about the SEO optimization skills of E-mall from several details!

1： Optimization of product title description

For websites like electronic shopping malls, important words and expressions come from the description of products. The description starts to let users see the nature of the title, so the details of the title cannot be ignored. The title cannot simply satisfy the needs of database search, and users should be able to identify the category and brand of the product at a glance, Whether there is information about promotions, etc., and the content of the topic should not be too long, or it will not be easily included in the search engine, and the topic should be limited to 22 words on weekdays! At the same time, the key words of the website should be added in the title!

2： Picture optimization

The content and product pictures in the electronic mall occupy the majority of the market. These product pictures must not be short enough, otherwise they cannot make consumers understand the appearance of the products they need to purchase. But too many pictures must be bad for the search engine. So how to balance these two key points? It needs to be clarified through the ALT attribute. The usual ALT attribute is to explain what the image is about to users and search engines! In this way, it can be easily included by Baidu pictures, and at the same time, it can also breed unexpected picture flow sources!

3： Optimization of website internal chain

Many webmasters are optimizing Beijing website production On the e-commerce mall website, too much attention is paid to the optimization of the outer chain, but the optimization of the inner chain is also extremely tense. Because the optimization of the inner chain helps the spiders crawl deeper, it also helps users to understand, making it very convenient for users to find content, and the different inner chains can also stop linking through a variety of anchor text keywords, You can only promote the weight of these key words, so in terms of internal chain optimization, the finer the better, and with the establishment of the website, the increase and deletion of product pages, there will always be many dead links. If there is no internal chain optimization, these dead links may cause spiders to be bored with your website, and ultimately give your website power! So after setting up a 401 page, it is also an indispensable detail in the internal chain optimization!

4： Avoid presenting content pages with too many similarities

Nowadays, most of the products sold by many enterprise e-commerce websites are different in appearance, but the specifications are different. Many webmasters simply copy and paste, which will eventually lead to the content page of the website being too similar. In practice, the two products are indeed different, so as to avoid too many similar pages, from the plan of the content page, As well as the depiction of the product, it is necessary to stop proper correction and avoid excessive similarity!
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