Nine Points for Attention in Writing Baidu Bidding Ranking Advertisement
Source: Shangpin China |
Type: website encyclopedia |
Time: November 18, 2011
Nine Points for Attention in Writing Baidu Bidding Ranking Advertisement
Confession! It is obvious that things should start from the audience. Many people ignore the purpose of the public when they write their advertisements. It is not only necessary to understand who is the audience of the confession, but also to touch them with the mind. Words should be changed from time to time. People in different years have different exchange methods, so they should use more appropriate advertising words according to the practice of the target audience. If you know the examples of the advertising audience, you can write targeted advertisements according to the characteristics of the advertising audience. by High end website construction The website absorbs more visits and conversion rate. But occasionally, the user groups that report white target are probably not uniform, so we should write different advertisements for different groups. There is no medicine that can cure all diseases, and there is no advertisement that can absorb all people. Try to absorb all people with one advertisement. As a result, there is no absorption for anyone on weekdays. Each bidding ranking pace has its own characteristics for advertising words, so it is necessary to understand the advertising words you use, such as Baidu Bidding. If the advertising words and key words are too far apart, there will often be negative results. Since Baidu does not rank on the right because of its high price (as Baidu itself said, the practice of high price and quality will naturally be high, and the said creative quality is complete), although most search engine cities think about the following elements: the first element price (a permanent and stable fallacy, so that businesses will think it is fair), The coherence of the confession and the absorption of the confession words affirm the position of the confession. The position of advertisements is very tense. Most people will only click the advertisements on the right side of Baidu, and the first click often accounts for 70% or more of the clicks of the whole key words. Although users often shop around when they are ready to consume, the plan of web pages and the absorption of advertisement words are relatively tight at this time, and you can get a higher conversion at a lower price. At the same time, it will also get a better ranking. The above list of nine points that must be paid attention to when writing advertising words is basically applicable to all search engines (mainly Baidu): 1. Use key words in advertising words. The results of advertisements that include key words in the advertisement creativity are often more than 50% higher than those without key words. You must be clear about this. 2. Accurately introduce the products or services provided. Informing visitors of what you do and why you are selected not only prevents non potential customers from clicking, but also enables customers to understand you before visiting. 3. Greeting power. Experiences have informed us that attractive advertisements are really useful. You should invite potential visitors to click the website in the advertisements to complete your goals. But one thing I should pay more attention to is that bidding ranking is generally similar to the advertising words like "click right now", and such advertising words have been collected and abused, without any real meaning. 4. The advertising notes include key words. In the notes and topics of the advertisements, the advertisements should be used as much as possible. Advertising words can improve the coherence and absorption of competitive pricing advertising. Better coherence and absorption can make advertising cost-effective and achieve higher exposure. 5. Create a sense of urgency. This should be regarded as the old-fashioned selling skill, but it is also applicable today. The application of words such as "unlimited number", "going out of date" and "charging for three days on New Year's Eve" creates a sense of urgency for potential questioners. I believe that we often encounter such salesmen in our daily life, such as "this is the last thing", etc. If there are many others left, this sense of urgency will disappear. Giving users this feeling will help them achieve the ultimate goal of advertising. 6. Absorb clicks instead of reading. The ultimate purpose of writing advertisements is to absorb users' clicks. Although the topic of "click now" cannot be used in advertisements, it is also our ultimate goal in practice. The ultimate goal of bidding ranking is to attract potential users to your website. Therefore, the bidding ranking advertisements are also written to absorb clicks. It is not enough for users to just read. If they cannot establish brand awareness, they will never become honest customers of the website. They just look and forget. So the plan of advertising is definitely to get a click, not to attract eyeballs. 7. Write a long advertisement first, and then simplify it. At first, you should write a relatively long advertisement, including all the contents, and then gradually simplify, leaving only the most relevant and absorbing content with the theme. Look at the existing advertisements and create the most appropriate advertisements based on experience. 8. Use weak words. The length of advertisements is always infinite, so we must use weak words. Weak words can express richer meanings and feelings, and can achieve better results in a shorter space. 9. Repeated tests, and tests from time to time. As the saying goes, "No one is perfect", the bidding ranking advertisement is also so, and it is impossible to have a perfect bidding ranking advertisement, but it should be modified from time to time to experiment with different elements. Experiment and revise from time to time to find the best combination of sentences, key words and the position of the confession, and achieve the best result of the confession. However, this optimal combination is not intact. It will follow the product changes. The differences between the two periods will not be reconciled from time to time. Only by experimenting and testing from time to time can we win the bidding ranking. Bidding ranking advertisements have a lot of absorptive power: fast, efficient, and far lower price than advertisements of other examples. However, we should also note that the advertisement of competitive ranking also has its shortcomings. It needs to be happy for a long time and experiment from time to time to find out the right way and combination for you. Attract potential customers to Beijing website production After the website, visitors should also make the trip worthwhile, although this is the website plan and user experience of the following topics.
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