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SEO website optimization ranking decline is very sad. Five solutions are needed

Source: Shangpin China | Type: website encyclopedia | Time: November 27, 2011

SEO website optimization ranking decline is very sad. Five solutions are needed

Hello, I'm Beijing website production company Shangpin China Li Dong, although it's a weekend today, his life is not easy because he found that his website's keyword ranking has dropped. Since the ranking has dropped, he must have lost his fun. Analyzing the reason for the drop in ranking is the key. So he made a careful analysis of all aspects of the website and found that the reason for the drop in keywords is the squeeze of competitors, Usually, the keyword ranking is very good, and I don't care too much about it. Now I find that there are several more top-level domains on the home page. Due to a little negligence in the later stage, the content and the external chain are not as powerful as before. As for the decline of keyword ranking, I believe that many webmasters will feel a trace of sadness, but sadness cannot solve the problem. So what should we do when our website keyword ranking declines? I think we can start from five aspects:

How to cope with the decline of keyword ranking (I): Hold your horses

Baidu's algorithm often changes, and sometimes the ranking fluctuates greatly. Sometimes the keyword ranking changes greatly due to Baidu's internal data errors, so when we High end website construction When the keywords of our website decline, we should take a moment to carefully analyze our operations. If we can be sure that our website does not use the black hat method, and everything else is very normal, we should choose to wait, and implement our SEO plan as always every day. The updated content should not fall behind, and the external chain strategy formulated should be carried out consistently, Maybe it can be restored after waiting for a while. It has been proved that many friends' website keywords have fallen out, and can be restored to the original ranking in about a week. Therefore, before we find the reason, we must not guess or think about it, nor easily modify our own website.

Solution to keyword ranking decline (II): solve server problems

The stability of the server has a great impact on the ranking of the website. The website often fails to open or opens slowly, which will definitely have some impact on the website and cause some trouble for spiders to crawl. Users who visit the website too long and cannot open it will choose to leave, which will reduce the trust of the website, If the website cannot be accessed due to the server, it will definitely affect the keyword ranking if it cannot be opened for a long time. The solution is to solve the server problem as soon as possible. Generally, if the keyword is lost, the probability of recovery after updating for a period of time is very high.

Response to keyword ranking decline (III): improve friendship links

Friendly links still need to be managed carefully. I found that many websites exchanged a lot of links. However, due to a long period of neglect, many links were withdrawn, and even many websites were demoted. If you don't pay attention at this time, your own website may be involved. There are many cases of your own website demotion due to the involvement of friendly links, Therefore, I think that every website should have a link specialist to maintain the friendship links. For individual webmasters, they have to work harder. Every morning when they turn on the computer, they should first check the friendship links, or check once a week, so that their websites can grow healthily.

How to cope with the decline of keyword ranking (IV): content chain strategy

The main reason for the decline of keyword ranking due to the reduction of the number of updates on the site or the negligence of the external chain is that their own execution is not enough. Many webmasters only follow the strategy of the early stage of keywords. When keywords are ranked, they relax themselves, resulting in the decline of ranking. Remedies should be implemented from the two main aspects, Content and external links are still important reference indicators for search engines to rank keywords. In fact, there is nothing to pay attention to content and external links, but keywords should be done unremittingly.

How to cope with the decline of keyword ranking (5): defeat competitors

When we don't have any competitors in keyword ranking, we will find that it is easy for us to do keyword ranking. Once there are more people in this industry, the competitiveness is growing. This is why our website is squeezed by competitors. When the keyword ranking drops due to this reason, our only solution is to defeat our competitors. Of course, this is still in terms of execution. We should spend more energy to deal with it than before, let alone relax and stick to it for a long time.
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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