When we are building a website, we should first make clear that High end website construction What is the purpose of the website? Is it an enterprise publicity website or a functional website, or a marketing website. Only when the purpose of the website is clear, can we better carry out website planning and website design. In order to cater to the development trend of the Internet, marketing websites play the role of online marketing promotion on the basis of having all the functions of ordinary websites. Therefore, it is necessary for us to realize the transformation from enterprise display station to marketing website. Shangpin China is professional Website construction company With many years of experience in website construction and service, this article will summarize the experience of website construction to sort out some strategies for marketing website construction.
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1. Positioning of the website
The marketing website must be established to meet some aspects of the enterprise's network marketing functions. The website generally keeps the static front page, and the background content management system reads and writes the front page in batches to ensure the updating and management of website content, while keeping the form of static front page, which is conducive to the access of search engines. Because the database content is not read or written directly, the website program is safer and faster to open. These are the contents of search engine optimization, which is a very important part of online marketing. In addition, marketing websites adopt the layout of DIV+CSS3 to achieve style separation, and it is relatively easy to revise the website for secondary development. At the same time, there is less code, which conforms to the WEB 2.0 standard. Search engines prefer such websites.
2. The performance of websites in search engines
Another important function of marketing websites is website promotion, and search engines are the most important channel for Internet users to obtain information at present. If enterprise websites cannot be effectively promoted through search engines, then the marketing of enterprise websites will be greatly reduced to a certain extent, so marketing websites must solve the problem of search engines for enterprise websites, It can also be understood as the work of search engine optimization. In the marketing website solution, search engine optimization is the foundation and long-term work. It has started from the planning stage of the enterprise website and even the strategic planning stage of the enterprise network marketing, and it runs through the entire operation process of the enterprise website.
3. Good customer experience
Enterprise websites are ultimately facing potential customers or any organizations and individuals associated with the company's business. How to improve customer experience is an important issue that marketing websites must consider. Customer experience exists everywhere in the current modern marketing. For example, in telemarketing, we have to pay attention to customer experience, in face-to-face marketing, and in designing business processes of enterprises, we have to pay attention to customer experience. Therefore, a marketing website is a window directly facing the market subject, and we need to pay more attention to its customer experience. Detail is also an important element in the customer experience. Because of its importance, it is considered as a factor of marketing websites alone, which needs to be reflected in the process development, content maintenance, website management, etc. of marketing websites.
4. Function selection of website
Another factor of a marketing website is the monitoring and management functions of the website itself. In the simplest case, the website always needs to add a section of traffic monitoring code. The main purpose of marketing websites is to conduct marketing through the Internet. Therefore, the construction of marketing websites should add some functions that are conducive to website marketing. For example, the following functions:
(1) Generate static functions
Compared with website pages with dynamic parameters, static website pages are more conducive to search engine crawling. In addition, static page websites are faster to load, and the server's resource load, program operation and database query efficiency are better than dynamic page websites. Therefore, it is essential to create a marketing website and generate static pages.
(2) Dynamically change the title and keywords of each page
The traffic brought by the home page of a website is limited, so a marketing website depends not only on the keyword ranking of the home page, but also on the page of the entire website. This requires that each page in the website has its own unique title and keywords. If it is a product page of an enterprise, it is better to use the product name+company name as the title. If it is a news page, it is better to use the news title+company name as the title, and it is better to add keywords in the background. Dynamically changing the title and keywords of each page proves that the website is an active website, which is more conducive to the promotion of the website.
(3) Friendly link function
The friendship link function realizes the interconnection of the website, so as to increase the traffic of the website, improve the popularity of the website, improve the weight of the website in the search engine and the overall ranking of the website, and achieve the purpose of website promotion and publicity.
(4) News release function
Websites with news release function are more conducive to marketing and promotion. Search engines prefer to keep updated websites. If our website has the function of news release, we will release some latest news in time to help visitors understand the latest company news and tell the search engine that our website is a constantly updated website.
Marketing websites must be designed to meet some aspects of the enterprise's network marketing functions, such as customer service oriented, sales oriented, and international market development oriented functions. The above simple list is to achieve the enterprise's business objectives as the core, so as to realize the value of its website marketing through such tools as websites. The purpose of a marketing website is to achieve the purpose of marketing through the promotion and publicity of the website. Therefore, we must take this as the theme throughout the website construction when building a marketing website.
