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Baidu Big Update SEO Industry Prospect and Future

Source: Shangpin China | Type: website encyclopedia | Time: December 10, 2011

Baidu Big Update SEO Industry Prospect and Future


Last night, on December 8, 2012, Baidu launched a big update. After looking at our stations, we found a rule: stations with obvious signs of SEO were punished, even Baidu's weight was 0, but they basically dropped a large part of the rankings. Those who have been punished are not too powerful in terms of SEO, but they have done some SEO slightly. But now Baidu has started to work on these sites, which makes me feel worried about the prospect of the SEO industry

These stations have the following characteristics:

1。 The title of the home page is stacked to a certain extent. Of course, it is not a rigid stack. For example, we want to optimize it[ Beijing website production ]This keyword, and the title is written as: High end website construction | Beijing website production 。。。 High end website construction This word and Beijing website production This word has a lot of similarities. Don't mention that these two words are stacked. At least we set the title like this before. Baidu has no opinions, and they can all have good rankings. But last night's Baidu big update, this type of home page title setting station, was basically affected.

2。 There are too many COPY stations and too few original ones. In fact, our published articles will go through a certain degree of pseudo originality. But now it seems that Baidu is not satisfied with the pseudo originality, and Baidu basically deleted the information articles copied from the popular news on large websites. I think the reason is that the articles are too hot and there are too many repeated contents. Even if you fake the original 30%, Baidu still thinks you are in the transitional SEO. So when you copy articles in the future, try to find some information that is less collected by other websites.

3。 It's too dangerous to hang the Taobao guest link. One of our stations hangs the Taobao guest link, and the direct site query is 0. Of course, this doesn't mean that the website can't hang Taobaoke's links. The ones that can't hang are those newly launched stations that have no originality. Don't hang up, or they will definitely enter Baidu's small dark room.

4。 Many SECTIONS in the article content or home page and inside page contain unnatural hyperlinks. We have several stations. Because of the program settings, some keywords set in the article will be automatically added with hyperlinks. In this way, if the keyword density in an article is high, several hyperlinks will be generated. Baidu has started these stations now, but it was safe before.

From the above points, it can be seen that Baidu's desire for originality is obvious, and I feel that Baidu is unfriendly to SEO, and Google basically does not have such a situation. However, we do SEO mainly for Baidu, which makes it quite difficult for us to do. If we do a little SEO, Baidu will also fight. I don't know what tricks we can do when we optimize and promote small and medium-sized enterprises and individuals in the future.

Through this big update of Baidu, I deeply feel that SEO website optimization The prospect of the industry is worrying. Is our station not good? Or is it that this big update of Baidu will also have some small problems like the previous update? Let's wait. At the same time, we should always reflect on SEO skills and theories.
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