How does the search engine judge website seo cheating after Baidu's new update

How does the search engine judge website seo cheating after Baidu's latest update

Recently, Baidu has made a big update on Seo website optimization A very strict investigation has been carried out, and many stations have been demoted. Site: not the first, and the website snapshot has retreated. Although there is no serious phenomenon in my station, many keywords rank（ Beijing website production ）There has also been a decline. In recent years, some of my keywords have been guaranteed to be in the top three, but now they have suddenly dropped a lot. Some people say that it is due to irregular daily operations, and some say that a large number of reprints（ High end website construction ）Some also say that Baidu has recently adjusted, but it will be better after a while. Whatever the reason, why some websites have not changed their rankings, and some have improved their rankings, the reason is still our own. It must have something to do with optimization. Maybe there are some problems with the establishment of external links, but I still want to grab them first. I feel that my site is suspected of cheating, Let me talk about some operations that let search engines identify us as cheating, including Baidu and Google. I hope they can help you.

First of all, there are many ways for Baidu and Google to cheat, such as domain name bomb, link factory, interception pr, keyword accumulation, malicious jump of domain name, and so on. Anyway, there are many common phenomena. Let me start with Baidu.

First: Add code unrelated to the content in the web page, such as anchor points, which point to the same website in large numbers, making the website look very unnatural. Baidu will think that our links are deliberately made after grabbing, which will seriously affect the home page of the website, and will be killed or demoted in the research. This is what we seo often do, For example, in order to quickly increase the external chain, we need to go to forums or other places to publish soft articles. Often we do not do the optimization of soft articles on many websites, but there will be a variety of connections. Now Baidu LCD is beginning to detect this aspect.

Second: a large number of accumulated keywords, which are easily found in titles, keywords and descriptions. In order to increase the frequency of keywords, we all know that these places are very important, so we can accumulate a lot, and some repeat more than 3-4 words. These places themselves show little, which is easy to cheat, and others are more for me to deal with, It's just accumulation. It's not a sentence. It's too fake, and it will definitely be punished. In the content area, I said some hoop words ihucc.com Beijing website production This is the case. I deliberately do a lot of text and anchor points, as well as copyright, and many links to my own website. I have tried several recently. This method will not have much effect now, but it is also dangerous. Now Baidu has a strong punishment.

Third: use style to set text, color, size, etc., so that Baidu can capture, but the viewer can't see, this method is too low-level, it is boring, this method was OK a few years ago, but now it is used that is mentally retarded.

Fourth: The ALT attribute can increase the text density. This ALT attribute was originally intended to give a hint to visitors when the pictures on the website cannot be opened, so that visitors can know what pictures are here. Later, it became an important indicator of the pictures on Baidu's photo capturing website. But now many seo use these to cheat, such as adding keywords or other things, These are not good.

In fact, Baidu is very mature now. We should not cheat any more. We should optimize the layout reasonably. Normal display will only be punished deliberately.

Now let's talk about some cheating phenomena of Google. I don't have much research on Google. I simply write down. I think these are probably the most common. The above way of Baidu cheating is actually Google's way of cheating, except that Google pays more attention to the cheating of website maps and links, and whether the web page is natural. If you pay attention to these, the basic problem is not big, and Google pays more attention to external links, which will be seen less in Baidu. Google's review of external links is very strict, The self review of the website will be lighter, so please pay more attention to these aspects.

In fact, whether Baidu or Google, it is more natural. No optimization seems to be the best optimization now, so that no words can be naturally reflected. Of course, the necessary optimization means are still needed, but not excessive. Moderate is the best. I feel that this degree is not easy to grasp, so let it be.