Online Marketing Blog Knowledge Marketing Planning
My hobbies are very broad, and I have a strong thirst for knowledge. It is difficult to describe that desire in words. I like the curiosity I show when I face new things, and I often revel in it. Like to pursue and explore, it has nothing to do with money. Wikipedia is my favorite（ Beijing website production ）How eager I am to put these contents into my mind, but I am also a forgetful person, so I have to think and summarize frequently, and really turn these tangible knowledge into intangible wealth. Appreciate those who have ideas, and more appreciate those who are willing to share（ High end website construction ）They are powerful. I have seen some bloggers who think they are superior and don't know who they are. In fact, blogs are as powerful as you think they are. Although blog is small, it has all five internal organs. The five internal organs are products, prices, channels, promotions and services. Blog is a field of marketing. Today, we focus on the marketing planning of blog knowledge:
Before reading further, I want to make a point that blogging is a kind of mentality. If you think that independent blogging is a burden, you can completely abandon it. What's more, my words are pure nonsense. My ideas are only suitable for a small number of people. Besides, the words of a family are only for entertainment and cannot be believed.
From the perspective of marketing planning, I summarize and analyze the five elements of blog marketing:
(I'm not a marketing student, so I just summarize these five elements at random and can't take them seriously. I don't explain some conceptual names, but I'm interested in checking Wikipedia myself.)
1、 Market demand:
The market is an independent blogosphere. The independent blogosphere is a special group of people, so most people must know some computer skills. The demand is the quantity consumers are willing and able to buy, which can be products, services or others. Consumers are readers or users (such as topics). Readers' preferences, product prices (if it is theme customization), how does the blog help users? Readers' recognition of blog posts, the number of readers and so on, all of which have a certain impact on market demand. Producers' products serve consumers. If you write personal diaries on your blog, the consumer is yourself. As a producer and consumer, you feel that you have got the products you need (needs, desires and demands are not a word) and are willing to pay for the products you produce. This product can also be produced, But only a small market share. The products produced by producers must meet the market demand (one-sided can be summarized as user demand), so demand analysis is very important. The market (user) demand also determines the market share of your products. The premise for you to become a famous blog is to start from the market analysis of your blog. When your blog output occupies a large market share, you are a famous blog.
Categorize producers and consumers in the blog market:
Producer type (of course, some bloggers are a mixture of various types, and interested friends can be classified in your own friendship links):
① Technical talents: most of these people focus on recording the skills acquired in the learning process, a small number of them insist on originality, and most of them focus on excerption.
② Marketing talent: This kind of person has a little marketing mind, mainly hanging advertisements, soft articles, SEO, etc.
③ Ideological talents: These people have their own thoughts and ideas. Blogs are mostly essays, which describe the bloggers' understanding and views on some things in life.
④ Life style talents: Most of these people record their daily events, while some people mainly record their daily events in a running record.
Consumer type:
① Mutual visiting readers: most of these people are the interaction between bloggers, which is based on friendship. This friendship has a mysterious feeling. Everyone is busy. Communication in the form of blog is better for these people.
② Fans: These people can be said to be loyal users of bloggers
③ Demand oriented readers: they come for a certain demand, such as friend chain exchange, advertising, theme customization, or some kind of skill based service. In short, they establish a relationship for their own interests.
④ Passing readers: click on some keyword links on the search engine, perhaps to check some information and so on.
2、 Price strategy:
If you are a marketing talent among blog producers, price strategy is the key factor to be considered. First of all, it is a common phenomenon that many bloggers like to hang advertisements, which is perfectly acceptable. However, from the perspective of price strategy, many bloggers' practices are undesirable. How to price them? Analysis from several points:
① Pricing goal: This goal should be based on meeting customer needs and bringing benefits to bloggers. The key point is to meet customer needs first, and then bring benefits to the blogger. While many bloggers' advertisements are flying all over the place, the blog content is very messy and has no quality. When there is inequality between customer needs and price positioning, customers are unwilling to pay the bill, and it is difficult to form a relationship chain.
② Determine demand: demand and price are inversely proportional, so it is important to know this. When your price rises, you should be aware that your customers may have a downward trend, so please clarify the number of your customers before you consider price positioning or whether to raise the price.
③ Estimated cost: pay attention to two points: low cost and upper limit. I will not elaborate on others.
④ Select pricing method: calculate from cost, analyze from competitors, and start from customers. What is the price of soft articles, and what is the cost of ordinary articles? Is there a charge? Many bloggers don't think their words are golden, do they? Competitors are the producers of blogs. From the perspective of competitors' pricing of blogs, what should you do? Obviously, many people now write blogs without considering the benefits, so what will you do? The choice is in your hands. Third, starting from customers, even pricing should be what customers are willing and able to pay.
⑤ Decide on the final price: no need to say more, as long as you think it is OK.
3、 Sales channels:
Sales channel is a process from producer to consumer. Sales channel management is the power source of producers and the key to generating benefits.
Because blog is an Internet product, the channels are generally in the network mode, and summarize several ways for readers to know your blog:
① Enter the domain name address directly.
② Search engine.
③ RSS reading.
④ Links.
⑤ Advertisements and soft articles.
⑥ Others told me.
Sales channel management is very important, how to manage it? Summarize five ways of sales channel management:
① Pioneering.
② Select.
③ Assessment.
④ Adjustment.
⑤ Maintenance.
I didn't explain it because it was easy to understand. I realized it myself.
4、 Product promotion:
When promoting the product, please make sure that the above steps are completed before the product promotion and promotion can be carried out. However, in reality, many bloggers are jumping. Even though they have tried many ways, they still treat the symptoms rather than the root causes. So, before you decide to promote the product, do you sincerely remind you to be ready?
The sales channels can be roughly summarized into five ways, and what is the proportion of these five ways? It is necessary to do market research (it is not necessary to play blog, but enthusiasts can try to do a survey). My subjective assumption is that search engines are the focus of everyone's promotion. What is SEO about? How to promote online? Think about it yourself.
5、 After sales service:
Blogs are products, bloggers are producers, and they produce blog posts, topics, etc. The readers are consumers. If consumers are willing and able to pay for your products (products can be zero price), you will be half successful. However, since after-sales service is indispensable in selling products, many questions arising from readers' reading also need to be answered in a way.
Put forward several points for attention in service:
① Service content. Consumers' problems are various, so bloggers need to determine the service content, and of course they can also play a more advanced role - consultant. I won't say much about the difference between consultants and customer service. In short, we have no obligation to help everyone.
② Brand nature. In life, we often find some excellent brands of products with good quality, especially the service. Therefore, before determining the quality of service, you can answer the previous concept of building brand awareness.
③ Service system. Maybe some people will be curious about how blogs are related to the service system? Blogs also have their own set of service systems, which can be simply summarized as two points: the interaction between bloggers and commentators, and the interaction between commentators and commentators. The service concept is the concept of answering questions, and not all questions need to be answered by bloggers. Or a blog can be a multi person blog.
Three principles of service:
① The principle of reciprocity. ② Friendship principle. ③ Love principle.
Although there are still some thoughts that have not been clearly expressed, let's stop here. To sum up the above, I once again declare that blogging is to express my own views, not the truth, so it is only for entertainment. Knowledge is divided into two types: principle knowledge and skill knowledge. Principle knowledge can be acquired through listening, speaking, reading and writing. Skill knowledge needs to be combined with practice. The knowledge of marketing is extensive and profound, but some ways of reading and thinking can improve our thinking ability to recognize things. This is the reason why it is better to read thousands of books than to travel thousands of miles.
Everything seems to have no connection, but according to the Taoist theory, "Tao generates one, one generates two, and three generates everything." There is a subtle connection between things. Blogging or marketing, you can talk about it. If you think it is too far fetched, you can't. Everyone has the right to express and adhere to their own position.
