The Importance and General Methods of URL Optimization in SEO Website Optimization
Source: Shangpin China |
Type: website encyclopedia |
Date: January 4, 2012
The Importance and General Methods of URL Optimization in SEO Website Optimization
As we all know, the Bible that many people talk about in the SEO world is "content is king, and the external chain is king" SEO website optimization Since its birth, it has been regarded by the industry as the criterion for doing SEO, which is also the basis for starting whether we are doing Zhengzhou SEO or other keywords. Yes, although the target of SEO is a search engine and a machine, it is the user himself that needs to be expressed through the transmission of the search engine, so the content is important. The ultimate purpose of SEO service is to serve people（ Beijing website production ）, so that those who have a sense of direction can search for this keyword and find the content they want, which also conforms to the development direction and service purpose of search engines; In addition, the external chain is to consider your website and search engine as a person's social interaction. The more social relationships a person has, the more people he knows, and the more favorable comments he has, the higher his prestige will be. On the contrary, a person who is self enclosed, has no contact with the outside world, or makes some messy friends, and has a lot of negative comments, the lower his prestige will be, The same is true for a website. The more reasonable the website is（ High end website construction ）The higher the relevance of the content, the keywords and descriptions match the general content of your website, not plagiarism or pseudo original content. The more links outside the site, the more articles are reprinted, the higher your keyword ranking, the higher the weight, that is, your SEO is considered successful. Content is the foundation of a website, and the external chain is the bridge of a website. Of course, another important factor is the internal URL of the website, namely the internal chain. The quality of the internal chain layout of the website is related to the crawling and collection of search engines. So how should we arrange the internal URL of our website? 1) URL depth of website columns and article pages The layout of the columns should be clear and reasonable. Now most of us choose to use the CMS system to build websites, such as Dream Weaving, Empire, etc. So how to build the column directory of your website, it is best to follow the principle that the depth of the final page should not exceed three levels, that is, the column directory should be placed in the root directory, and the article page can be placed in the primary column directory or nested secondary column directory, but it is better to use a more reduced path, and the article page should be placed in a fixed article folder, For example, build a special content folder, and put all the generated articles in it. For columns, use the first level directory, and then the home page. Try to present all the columns on the home page, and create a clear anchor text that can be crawled by the search engine. For articles, try to present the updates on the home page. In this way, whenever there is an article update, The home page will be updated, so that when the spider of the search engine retrieves the home page, it will retrieve different content from the last time, and then crawl along the URL to select the content to be included. Here, it needs to be said that the spider of Baidu generally retrieves a website at a certain time of the day, but it will not be too fixed, and will carry out multiple searches, such as retrieving the home page, Maybe it has been searched in the first few seconds, but then it will be repeatedly searched many times, so that it can get more content. So when we arrange the website URL, we should pay attention to displaying our website links on the home page as much as possible, so that the spiders who come here very hard can easily catch enough. 2) Related article call of content page In many mainstream CMS article management systems, there are fixed commands to call related articles. We just need to call articles with related titles and keywords on the article page. What are the advantages of this? First, the search engine spider can quickly find pages with related keywords and content without having to bother crawling and analyzing, Secondly, if there are related keywords in the calling title, it also increases some keyword density for the page. Secondly, it also provides convenience for users to find the content they are interested in. 3) Call of popular clicked articles In general, in theory, popular articles are good articles for users. For search engines, it is the same way. The more people visit and click an article, the more people read it, the higher the ranking of the article will be. So we can try to arrange URL links on the home page The column page or the content page calls some popular click articles, which is easier for the search engine to crawl. 4) Location navigation and anchor text information change in navigation Generally, some mature cms systems now have the command to call location navigation, that is, the navigation of my location in column pages and content pages. Of course, the default is Home>and so on. At this time, we can change it slightly in the call file. The home page can be changed to our website title or the main keyword we want to do. 5) More or read the anchor text information such as the full text When we are building a website, we always have to use some words unrelated to the main website keywords as anchor text information, such as more, more, or reading the full text. In fact, we can handle these words, that is, the title attribute with a tag, which can be the article title or the article keywords. 6) Anchor text title information of article list and article title When we call the article URL link on the home page, we can't simply call a link. We can add the article title information or the article introduction information to the title attribute of tag a.
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