What's the use of XML map and HTML map in website production

The depth of search engine crawlers along the link is usually not much, so if Website production This is the importance of site maps. The website should be established Site Map , put the link of the website map on the home page, so that the search engine can easily find and crawl the web page information in the website. The website should be equipped with a navigation system, and its link text should accurately describe the content of the column. Each page of the website should be able to link to each other. Many people who do SEO will know the importance of website maps. What we think is important is that we must know what the website map is and how to do it. Generally, websites have ready-made plug-ins, which can be opened in the background of the website. But today we are talking about two kinds of maps, one is XML map, the other is HTML map. These two kinds of maps are very common. Today we will introduce them.

　　 1、 XML map is for search engines 。 Because when spiders are difficult to crawl our deeper content, they can crawl in order as long as they have this. A good XML map can serve as a roadmap for your website, guiding Baidu to visit all your important pages. XML site maps can be well used for search engine optimization because they allow Baidu to quickly find your basic website pages, even if your internal links are imperfect.

　　 2、 HTML map is for users 。 When our website is too complex, users need to use this when they come in to find the content they want. However, at present, many webmasters are still confused, let alone users!

What does a website map do?

1. Provide search engine spiders with links that can browse the entire website, so that users can find and browse the main columns of the website.

2. It is a potential landing page that can be optimized for search traffic.

3. Provide a brief introduction to each page link to remind users of the content theme of this page.

4. The website map can increase the weight of the linked pages, access other web page links through the guidance of the website map, and add import links to the web page through the website map, which can improve the weight of the web page and the page inclusion rate.

The HTML version of the website map is what users can see on the website. It lists all the main link pages of the website and is usually placed on the top navigation or the bottom of the website. Usually, when some users enter a website, they can quickly enter a column through the website map. The HTML version of the site map is relatively simple, and it is also relatively easy to create such a page. For ordinary websites, it is recommended to choose HTML version to let the search engine know which pages you have, so that the website can be crawled, which is very helpful to search engines and visitors!

Some people will ask whether these two maps are necessary? It actually depends on your website log. If your website has been submitted to the search engine for 15-20 days, and only one home page has been included, and its internal pages are basically not crawled when viewing the website log, then you should consider doing a guided crawl for the search engine. On the contrary, when your website has been indexed, It proves that the search engine spider has crawled your page and included it in the database. At this time, there is no need to make XML maps. Of course, now you can also submit website URL on Baidu resource platform, and you can also perform crawling diagnosis, crawling frequency and other operations.

Do a good site map for Website construction It is of great significance. For example, for the map of the search engine, many programs will have the function of generating maps, which makes it convenient for the website map to be updated with the content update, so that it can provide detailed information to customers. The website must have a website map, so that the search engine spiders can easily crawl the website. The search engine has always advocated that the website have a map, and it can also submit the site map to the search engine on the major search engine platforms, so that the search engine can find the pages in the website. In the content era, a well maintained map is the key to content. Many webmasters are not very clear about the importance of site maps, which are mainly used to guide search engine web crawlers to quickly browse each page. For customer experience, it can enable users to find the content they need in time. In some places, you can add keywords selectively.