Pi is "4". Marketing and SEO innovation are not false

"Is Pi really equal to 3.14?" The author of this rumor post seized on the current curiosity and entertainment psychology of netizens on the Internet in China, and in order to market his so-called views, Dressed up as a little boy who exposed the secret of "the emperor's new clothes", he did not hesitate to make fun of the most serious and accurate scientific common sense, but also invented various lies in order to answer the lie - from China to foreign countries, everything, and "there are pictures and real images", not only to create a "Professor Wu Chixiang" who died for science, He even brought out the late famous mathematician Hua Luogeng to accompany him. Such a well planned lie deceived too many credulous and unthinking netizens, so all kinds of verification, forwarding and argument posts on this issue flooded the network. As a result, the rumor post "Is Pi really equal to 3.14?" can easily achieve the best communication effect that makes all kinds of full-time SEOER and online marketing personnel feel inferior in the shortest time. Of course, now is the era of eyeball economy. All marketing methods, including online marketing (including SEO naturally), should be measured based on marketing results. "No matter what content, users have value".

However, the truth is fallacy when it goes one step further. In order to pursue the marketing effect of "striking a blockbuster", all marketing planners have taken the "vow not to be alarmist" to the pathological extreme. As a result, the morbid marketing concept of "dogs biting people is not news, and people biting dogs is news" has actually become a magic weapon for many marketing planners who have gone too far - even trampled on the most basic social moral bottom line, legal provisions and basic scientific knowledge. The Eight Immortals cross the sea and use their magic powers. "A Spring City", "Miyun English City" which can only speak English in the city "and other startling publicity have appeared on the stage, and not surprisingly, marketing planners, these so-called marketing cases have attracted great attention of Chinese people.

However, these typical marketing cases (including "Is Pi really equal to 3.14?"), which are aimed at achieving blockbuster marketing effects and even trample on the bottom line of social values, are very famous, but they are all notorious for "laughing as the country of Song", and none of them has really achieved the effect of positive marketing publicity, Not to mention what long-term marketing effects can be achieved.

In addition, from a legal perspective, if Hua Luogeng's family files a lawsuit on the grounds of violating Hua Luogeng's reputation right, the author of the rumor post "Is Pi really equal to 3.14?" (even the main rumor dissemination network platform) will still face a huge amount of claims for compensation for spiritual losses, Such a blockbuster so-called marketing promotion can be said to lift a stone to hit his own foot.

This shows that although every marketing promotion means must be promoted with unique content planning and content implementation, there is a bottom line for such unique content planning and content implementation - it must comply with the most basic social moral and ethical bottom line and legal provisions, and must respect science, otherwise it is self defeating, and even will cause trouble.

Moreover, from the perspective of online marketing (including SEO), the extreme example of "Is Pi really equal to 3.14?" also shows that although marketing promotion requires long-term and unremitting promotion and marketing in the form of unique and innovative content planning and packaging, the final destination of all marketing activities is still long-term and persistent authentic content (services), Because marketing promotion is to pursue long-term effects, cultivate loyal user groups, and cultivate brands with certain popularity and market influence. Otherwise, no matter how busy the marketing promotion is, it will never get out of the truth that "you can cheat some people for a period of time, you can cheat all people for a period of time, but you can never cheat all people for a period of time".