Optimization: What to do if the website ranking goes up or down

With regard to our website ranking, each of our nerves is strained. If there is a slight change, we will panic. So why on earth? Our website ranking is always up and down, not satisfactory? Then you need to know several aspects clearly to solve it.

First: Baidu algorithm has changed

This is one of the most influential aspects of website ranking. We will find carefully that recently Baidu has been constantly updating and adjusting, so many websites have unstable rankings, up and down. Many webmasters and seoer have been extremely anxious and have no way. But we are not Baidu's boss. We rely on Baidu for food. The only thing is to keep a good attitude. As long as the ranking range does not fluctuate greatly and your own optimization methods are formal, you will not be afraid. But remember, we should learn more about analysis, not be rigid and conservative, and learn to innovate. No matter how Baidu changes at this time, we are not afraid. The most important thing is to do what optimization should do.

Second: The website server must be stable

The website server is like a person's heart. Once the heart stops, life is introduced. The website server is the same for the website. When the Baidu search engine spider entered your website, Ya, your website could not be opened. The first day came, so I left unhappily, and the next day came, it still could not be opened. This will continue for a long time. How can I get the favor of search engines? What's the website ranking. It's useless to talk about all optimization. Many webmasters posted on the forum anxiously asking, Baidu snapshot is not the next day, what should we do? In fact, the most important thing is related to the website server. For this reason, Xieche reminds us that there is no good thing for cheap servers. When you use a good server, you will find that all optimization problems are solved.

Third: The structure of the website should be stable and reasonable

The ranking of websites is closely related to the structure of websites. It is very important for website optimization. How to put it? If the website structure changes all the time, the spider will be tired of spending time to understand your website again. So I don't like your website. This is what senior webmasters have always said. In fact, they hope that the website will be stable and reasonable. Xiecheng Network, a professional website construction company in Shanghai, suggests that when you build a website, you must plan well how to do your website. At the same time, if you do a good job in your website, you must be careful to do SEO optimization. Once you decide, you can't change it.

Fourth: High quality content improves the overall weight of the website

"Content is king" is the key point. Just imagine that your website content is original and relevant to the website, so it is self-evident that your website must be loved by the search engine. So don't be lazy, let alone sneaking around. Copy articles directly from your competitors' websites. You should know that your competitors' articles have been included in search engines for a long time. Will they like the same things? Therefore, let your website survive for a long time. Then do the content down to earth. And do not fish for three days or bask in the net for two days. We should develop a good habit of updating content. For example, if you update today for two days, you can update three articles tomorrow, step by step. Do not update one article today, and update again after a long time. That will not help at all. So grasp the rules, slowly, your articles will be included by Baidu soon, and slowly your website ranking will be better.

Fifth: The construction of the external chain should move forward steadily

The content is king. Next is the outer chain. For a new station. Why do you compare with so many old stations. Only through the outer chain. However, the external chain is not done casually. If you see a place where you can send your own website links, you will send a large number of links, which will not only be considered as the deletion of advertising posts by website managers, but will be blocked your IP from now on. So we should have a clear idea of how many external links we are doing today, where we are going to publish them, and what websites we can publish them on. Over time, the external links will make a leap from quantity to quality.

Sixth: Links should be stable and secure

Last year, when I was doing the optimization check, I found that a website that exchanged friendship links with us deleted our links, which led to the decline of our website ranking. So I dare not be careless any more. Therefore, it is now a habit that the first thing to open the computer every day is to check the ranking of the website, and the internal and external links of the website, followed by friendship links. Therefore, once you find that someone has deleted your friendship link, you should also immediately delete his link. Also check the security and stability of other links.