How to make a social media work plan for 2012

I just came here in 2012, and it's hard for me to resist the trend of "2012 New Year Plan". As people begin to realize the importance of investing in the social media market, many people who are groping along the way often feel overwhelmed and need help. But if you are one of the people who want to manage and perform online on your own, and you feel overwhelmed, perhaps we can help you organize your social media direction and bring more balance to your life.

Answer "why" first

Many people participate in social media too much or too little in the wrong way. Now is the time to think about why you should participate in various platforms? Clarifying the "why" is the first step to clear your direction and get on track. The following questions may help you answer the above questions:

-Are you involved in various platforms to satisfy vanity? Do you single out forwarding, comments, and number of fans and use them as a conversation resource with friends?

-Do you really want to connect with friends online? Or just thinking about how to sell your products?

-Are you involved in some "special" circles where everyone you know?

-Are you ready to invest the necessary time to firmly achieve your social media goals set in 2012?

The answers to the above questions are very important, and they will be part of your 2012 marketing strategy. Please remember: If you want to succeed, you must have the desire to establish connections. A successful social media marketer must establish contacts with your current customers/consumers and potential customers.

By contact, I mean to establish a real dialogue with people, rather than simply passing on services and products to each other; It refers to providing value to people through the content you publish regularly; It refers to the efforts to establish long-term relations through contact, until the two sides bring mutual respect and trust. If you don't keep on building connections and providing valuable content, you will be forgotten. If you stop this behavior or release too much, it will bring bad user experience, and people will cancel their attention to you. The key to the success of social media strategy lies in the balance between happiness and health.

Whether small and medium-sized enterprises or large enterprises of the Fortune Global 500, they all need to follow the following social network principles: consistent, authentic and vivid. Social networks are impetuous. Adhering to the above principles will keep people paying attention to you. Once you are negligent, fans will soon leave and never look back.

Work plan for building your social media line

Establishing a social networking work plan within your capabilities will make you more responsible and needs to be consistent once your goals are set. Establish your work plan, stick to it for a month and then stop to see if you are still on the way to achieving your goals. Do you need to change your plan? Do you need more or less participation?

The following is a simple social media marketing schedule for reference only.

The design of this schedule may inspire you to create a new schedule that best suits you and meets your own needs.

Twice a day:

Check your real-time social media (such as Weibo, Twitter). Reply to the people who comment and circle you, and check the keywords. Participate in one or two dialogues.

View LinkedIn and access some groups.

Check the homepage on Facebook, post some valuable content and reply.

Check some competitors on Google Alerts, as well as some news related to their own brands.

Once a week

Analyze the fan list on Twitter and Facebook, and output the information of potential customers when necessary.

Take some time to reply and discuss on the groups you belong to on LinkedIn.

Write the content and status to be released in the next week to ensure the continuous provision of high-quality content

Establish long-term good relationship with other fans

Keep up to date with the latest product data and use the latest social tools to ensure efficiency

During the week

Monday:

In the weekly meeting, the content to be released and the updated status will be included in the plan. Among them, the content should be as up-to-date and special as possible (focusing on differences).

Monday&Wednesday

Initiate micro discussion in the industry on Twitter

Tuesday:

Reply to comments on blogs and post comments on other blogs. Remember, what we want is to build trust and credibility with our fans,.

Friday:

Review your social media plan in a week, analyze it, and check website traffic and click rate. At the same time, check the keywords you have followed this week and observe their changes.

At the end:

Well, in fact, your own plan should be quite different from the one I gave you, but establishing a plan suitable for you can help you allocate time more efficiently. In this way, you can have more time for what you like to do, do some sports or read to recharge your brain and body.

Design the plan so that you have something to do every week. When implementing at full power, remember that perseverance is the key.

How do you use your social media together? Share it with everyone in the comments!