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What is important for the construction of foreign trade websites?

Source: Shangpin China | Type: website encyclopedia | Time: December 13, 2019

With the development of the Internet and e-commerce, English foreign trade websites have gradually occupied their own place on the Internet 。 More and more enterprises and grassroots webmasters have extended their tentacles to the construction of English foreign trade websites to seek huge profits. So, what problems should we pay attention to in the construction of English foreign trade websites?

One of the basic principles of foreign trade website construction is to choose the server host location wherever the potential customers are. It is better to choose the United States or the country where your business is located to ensure the speed of local users to open the website.
1. Picture processing
A lot of domestic websites deal with ordinary pictures, which makes the website feel very colorful, while foreign websites we can see, which are generally very light and simple. In order to do business with foreigners, it is better to cater to the habits of foreigners.
 
2. The style of foreign trade websites is different from that of Chinese websites
The style of foreign trade websites is quite different from that of Chinese websites, We can immediately draw a conclusion that Chinese websites have very complex structures and many colors, while English websites generally have very simple structures and colors. Here, the structure and color of foreign trade websites mainly reflect a kind of simplicity and atmosphere, which is something that Chinese websites do not have and need to learn.
3. Website language coding
The browser code of some foreign trade websites produced by unprofessional foreign trade website construction companies may still be the Chinese code "gb2312", rather than the international code "UTF-8" or "ISO", which will lead to garbled code when overseas users open the website, which is common in those company websites with Chinese and English versions at the same station, The website construction service provider directly translated the Chinese version of the enterprise, but did not translate the program? The code is converted to the English version, but users need not worry about this. The PageAdmin system uses the UTF-8 international code.
 
4. Language translation
The English expression of a foreign trade website should be an important point in making a foreign trade website, But in reality, many companies do not pay attention. Some find a student learning English to translate, some use a software to translate, some take a dictionary to translate. In fact, they are very unprofessional and have a bad impression on customers. From the customer's point of view, foreigners may not understand them, or they may feel unprofessional, resulting in the loss of professional customers.
 
5. Browser incompatibility
The proportion of Internet users in the United States and Britain using non IE browsers is relatively high. For example, Firefox may account for more than 15% in the United States and Britain, but it is found that many English websites of export enterprises are under construction? The problem of browsing under the fox is completely misplaced and deformed, and the inability to obtain basic website information is becoming increasingly prominent, which has become a serious problem affecting overseas promotion. Therefore, we should use several browsers to test our website when making it.
 
6. Language font and size
The fonts of non professional foreign trade websites often follow the Chinese idea of "Song typeface", but according to research, the font of English websites is not Song typeface but "Roman" font. You can see that some websites use Song typeface in English. What do you think? How uncomfortable? Maybe it is related to the characteristics of each kind of text. Also, the size of the English font tends to be around the size of the 10 point font. Chinese people may think it is too small. But English is the mother tongue of some European and American countries? Words are the basic element. Their reading habit is to see as many words as possible at a glance. This is different from the thinking of most people in China.

The most important thing to do a website is to insist, whether it is a Chinese or foreign language station, or other sites. Here, we need to pay special attention to the fact that the English foreign trade station is very profitable, but it is also very difficult. Therefore, companies or individuals must be fully prepared when choosing to become an English foreign trade station.

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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