Facebook leads the domestic industry to think again: Mobile decides the future

As the world's largest social networking site, Facebook's submission of a prospectus and IPO launch are highly symbolic, which will also be the largest technology company IPO transaction in American history. In this global event, although Facebook has not yet been allowed to enter the Chinese market, the domestic Internet industry cannot but pay close attention to it.

In fact, the impact of Facebook on the domestic Internet industry has been released in the past few years. In terms of the IPO itself, it is difficult to have too much impact on the fledgling domestic social network situation.

As Cheng Binghao, CEO of Kaixin, said, Facebook's IPO will affect the market performance of relevant domestic enterprises in the short term; However, in the medium and long term, China's social networking sites are quite different from Facebook in terms of income structure, business model and development orientation. China's social networking sites will still take the road of independent development and will not be greatly affected by it.

The analysis report released by Analysys also believes that at present, social networks are no longer the hot spot pursued by domestic venture capital, and only a handful of entrepreneurial enterprises are fighting in this field. Therefore, domestic related enterprises "will not be favored by venture capital again because of Facebook's listing, nor will they gain more user registration and advertising revenue".

However, Facebook's prospectus is the first time for the outside world to view the company from such a clear perspective. It also includes the domestic Internet industry. So, when they talk about Facebook, what do they talk about?

The core, of course, is the future.

Wang Ran, CEO of Yikai Capital, pointed out that as far as business is concerned, the biggest opportunities and challenges for Facebook in the future come from mobile Internet. Facebook also admitted in the prospectus that if it cannot retain existing users or add new users, its business will be seriously affected. The mobile Internet field that is most likely to lead to this situation is not the director of Facebook.

"The form of social network is changing rapidly, and Facebook is also a victim of the change. The core of the change is: what kind of relationship network is more cost-effective in the 'people application service' relationship", said Hu Yanping, general manager of DCCI Internet Data Center, the following factors are becoming the key to the future:

1. Anytime, anywhere, that is, mobile+location+application; 2. If you are neither here nor there, that is, strong and weak coexist - real and virtual coexist - flexible social interaction; 3. Real time sensing - intelligent interaction - personalized response.

Cheng Binghao stressed that in the next five years, social networking is still the largest and best opportunity in the global Internet market. In the future, social networks will become the standard configuration of Internet enterprises, just like search and e-commerce, Cheng Binghao predicted that "the performance of social networks in opening and mobile Internet is rebuilding the Internet ecosystem".

Hu Yanping further stressed that social networks will no longer be the main theme of Internet development in the future, but social networks. The interpersonal relationship network is only the first step. The capital flow, information flow and logistics are reconnected and organized through the human centered and relationship based social network, which is the key to the new round of digital commerce reform catalyzed by the Internet.

On the other hand, all enterprises that want to learn from the Facebook model are also looking at how this website with a large amount of personal information can promote the expansion and further commercialization of its platform. It is reported that privacy is the biggest stumbling block on Facebook's way forward, and this IPO can be seen as a touchstone to measure the value of personal data.

Wang Ran also believes that the difficult balance between precision marketing and privacy protection will be one of Facebook's biggest challenges, and this social network giant will certainly continue to explore changes in its business model.

To sum up the enlightenment of Facebook's listing on Chinese entrepreneurs, Wang Ran believes that first of all, there is a belief that "many enterprises can succeed, some of which are small and some of which are successful, but only enterprises that make the world a better place can achieve Facebook level success".