(Editor's Note) Chen Nian said that he never liked to have a positive conflict with others, nor did he believe in the so-called conspiracy theory. In the face of external rebuttals, he is still willing to be as kind as possible. In his opinion, "In the long river of time, everyone is an ordinary passer-by; only I can do my best to follow the trend and do more valuable things."
In life, the time of drifting with the tide is far more than the time of self awakening. He hopes that in this period of time in the future, he will strive for more self sobriety, less selfishness and boredom, less frivolity and boasting, and less self expansion and even confusion and loss. Because "in this snobbish world, emotions are just emotions, which are worthless."
The following is a compilation of the old classic quotations:
1. Someone told me that the answer is: rumor making, news formation, rumor refutation, news formation. Thus, the production line of brand building is formed. How hypocritical and strong the heart is! I have learned.
2. Ask me why I don't often write microblogs? I said it was because I felt that I was not as good as Taoist. Vancl is only four years old. Not long ago, I had the honor to meet Mr. Guo Henian, 88 years old of Kerry Group. He was quick in thinking and concise, and I understood the power of time more clearly, and what is childishness.
3. The past experience has made me unaccustomed to fragmented gossip, especially the war of words. I can only say that until now, I don't want to expose anyone's shortcomings. This is not the culture of ordinary people. Ordinary people do not depend on saliva. I also watched too many cheating clowns how to lift a stone and finally hit their own feet, and I'm still watching today.
4. I never like to have a positive conflict with people, and I don't believe in the so-called conspiracy theory. Recently, a friend repeatedly reminded me and provided many evidences to refute me, warning me to be careful. But I still want to say that my education requires me to be as kind as possible to others, not the opposite.
5. Six and a half months ago, at an internal meeting of the company, I wrote that the methodology of Vancl is to learn, criticize and innovate. The value of Vancl is customer experience first. My personal understanding is that in the long river of time, everyone is an ordinary passer-by; Only do my best to follow the trend and do more valuable things.
At the same time, I also understand that the time spent in drifting with the tide in one's life is far more than the time spent in self awakening. I hope that in the future, let's strive to be more self conscious, less selfish and boring, less frivolous and boastful, and less self inflated and even confused and lost. In this snobbish world, emotions are just emotions, which are worthless.
6. The jokes told at the small meeting were all written in the news. Two of them are very bad. One is that Renren is connected to IPHONE4, and the other is that Renren is excellent at Amazon. I apologize here. And I found that recently more and more people use IPHONE4, especially those who are good-looking, such as Lei Jun, and my daughter, who are both broken, because she is an Aquarius, she is really unreliable.
7. Life is luck. In the long river of time, we are all insignificant ordinary passers-by. So the sea of suffering is boundless, and it is the master of time creation. Who can escape?
8. Realistic problems: (1) The biggest problem is that the product always fails to keep up with the needs of users. (2) The delivery is not fast enough, and the return and replacement are not convenient enough. (3) The company is short of staff and office space.
9. I didn't mean to talk about McCullin's hair breaking. In the past three days, I didn't answer any interviews related to it. But tonight, I heard a strange theory that if McCullin's hair break is reasonable, then the valuation of the entire Chinese e-commerce is outrageous—— Yes, since you are the "first B2C stock in China", it seems reasonable to say so.
At the beginning, when the concept of "China's first B2C share" came out, everyone met, but they teased each other "no need to compete for the first share". I think it's all out of basic goodwill, focusing on doing the things at hand. However, how can it be blamed on the valuation of Chinese e-commerce when the stock broke? More than 20% of stores and 30% of telephones: How can an enterprise with more than 50% of its income unrelated to the Internet represent "Chinese e-commerce"?
To tell the truth, I also fainted for a long time when I saw McCullin cut in the waist overnight. However, after carefully reading the minutes of their own financial report meeting, they made it clear that, below expectations, first, directory phone sales were "declining", and second, the number of ground stores was reduced - what's wrong with the Internet?
10. Lei Jun and I got to know each other in 1998, when he was in Jinshan and I was in China Book Business Daily. Later, he and Wang Shutong became outstanding and helped me. It has been 10 years since then. It has been more than 5 years before and after Excellence. However, during this period, whether Lei Jun or President Zhu Linan of Lenovo, their experience and understanding of the enterprise helped me more than a few words can express.
When I left Excellence in 2005, Lei Jun fully supported me to establish My Own Network. During this period, I spent almost eight months writing "Returning Home". After reading the novel, Lei Jun talked with me on the phone all night. Because we are the same age, he said, "When you walk on your road, I am also walking". Until yesterday, another capitalist told me that Lei Jun had dinner with her a few months ago and forced her to ask her what she thought of Returning. She didn't know what to say.
The capitalist said that Lei Jun was very unhappy with her reaction. However, Lei Jun still insisted on telling her that Lei Jun's literary comment was that old age had been sublimated because of Return. My conclusion yesterday was that the word "sublimation" is also Lei Jun's consistent tone as a promising youth. But I now think that I am too mean to insist on making persistent jokes about Lei Jun, both in front of him and behind him?
Lei Jun was very unhappy about the capitalist's reaction. However, he still insisted on telling her that Lei Jun's literary comment was that "Return" had sublimated the old age. My conclusion yesterday was that the word "sublimation" is very consistent with Lei Jun's consistent tone as a promising youth. But now I think, in the past 10 years, whether in front of or behind me, I have insisted on making persistent jokes about Lei Jun, isn't it a bit unkind?
In 2007, I decided to be a vancl, Lei Jun and IDG's brother Lin Dongliang. They didn't complain and continued to support me—— To put it bluntly, with their influence in the field of financing, if they are full of complaints, Vancl must face many difficulties. This is the three years of Vancl. From the first day when we sold 15 shirts, to the present day, the average number of men's and women's clothing, shoes, children's clothing, furniture and so on is nearly 200000.
In three years, Lei Jun was not only the first fitting model of Vancl, but also the first celebrity spokesperson of Vancl, and also the top five svip users of Vancl. I still remember that Lei Jun was lucky one day - I'm sorry I teased him again - and told me that the highest level of investors is to help without adding chaos. To say the least, even if Lei Jun invested in Xu Xiaohui, what's wrong with them? I don't think so.
11. Looking back at his starting point three years ago, it is only right to highlight 29 yuan beside Han Han. Brand premium? Brand positioning? Brand promotion? In the past year, countless consulting companies came to remind me; In the past two months, more than 30 advertising companies advised me not to focus on 29 yuan. Later, I came to the conclusion that these are bullshit, and they are decayed bullshit of traditional brands. The so-called positioning and promotion planned in the darkroom are old dreams trying to confuse users. Only the brand identity created by user experience is the best brand practice.
I especially hate to argue openly with others, but I saw someone say, "I haven't seen Zegna advertising at the bus stop yet", so it's necessary to go back. I think Zegna will never advertise at the bus stop, because they will never consider people who take the bus. Neither LV nor Armani will, and never will, they will only appear in China International Trade Yintai Henglong. Not that they can't, but that they dare not.
However, the bus station and subway station, as well as the ITC Yintai and Hang Lung, do not mean the difference in quality, nor is it a sign of nobility and lowliness. Noble and lowly, in the heart, not in the bus stop, nor in the International Trade Center. High end luxury? Because you think they are high-end and luxurious. It is also because they need ITC Yintai and Hang Lung, which makes you think they are high-end and luxurious. Bus stations and subway stations will make you think that they are not high-end or luxurious.
So, it's not about quality, it's about heart. (The above quotations are taken from the personal microblog of Chen Nian)
