Two interesting SEO experiments on Google+

I saw two interesting SEO experiments on Google+a long time ago, and now I will share them with you.

Experiment 1.

//plus.google.com/111294201325870406922/posts/cNUFMNowQL3 (Wall climbing required)

Rand Fish asked G friends to help him share and+1 this information. When searching for "vintage scooter helmets" before sharing, //www.urbanrider.co.uk/shop/info_1_192.html This page is ranked # 16.

After 24 hours of enthusiasm+1 and sharing by all G friends, this page ranked # 4 on google. com! However, this page was deleted later, so now it can't be searched.

Experiment 2.

//plus.google.com/111294201325870406922/posts/BJJyt6rZ5Ku (Wall climbing required)

Rand Fish wants to pass this experiment and test Number of keyword searches and page hits Whether it can affect the page ranking.

In fact, Rand Fish was stimulated by Martin Macdonald to do this experiment:

Martin did an experiment. Through various channels, he asked people to help search for the word Martin Macdonald SEO. In a short time, he increased the search volume of Martin Macdonald SEO, just increased the search volume of the word, and even increased the ranking of his website, martinmacdonald.net. Search for Martin Macdonald on google.com, and the first website that appears is martinmacdonald.net.

But other websites were ranked higher. There were Wiki entries of celebrities with the same name as him, and there were websites with title and domain name matching Martin Macdonald. The weight of these websites was higher than his, but his website ranked first. Why?

The title of his website is Martin Macdonald SEO, and the first place is after many people search Martin Macdonald SEO. So Martin speculated on Google's idea:

1. Many people search for "Martin Macdonald SEO", but no one clicks

2. There is a website titled Martin Macdonald SEO

3. This website has no ranking, so it should be ranked first to see if anyone clicks

My opinion on these two experiments:

Experiment 1.

This shows that the+1 and sharing of links on Google+can directly affect the ranking results of pages, and the effect is very rapid. Now there are also companies that sell this+1 service, but it is still the+1 on the web page, not derived from Google+.

In the future, the+1 optimization of search results algorithm will be the core task of Google's anti spam team. I think Google should evaluate the+1 effect according to the+1 user's activity and the authenticity of the account (as can be seen from Google+'s efforts to promote the real name system).

Experiment 2.

After about 1200 searches and clicks by Google+and Twitter users, the word travel blog everywhere appears in Google's keyword association list.

Moreover, the website Everywhere List has risen from # 4 to # 1. In fact, this result is inevitable. With high search volume in a short period of time and almost 100% CTR, Google will naturally advance the ranking of Everywhere List websites.

Martin's guess is that Google's algorithm is too simple, but it does mean that the amount of keyword searches can indirectly affect website rankings.