Dangdang Li Guoqing Bombs Jingdong's Price Rise; Jingdong's Price War Completely Fails

Recently, a price comparison website released a B2C price monitoring report for the whole network in the fourth quarter of last year, which caused a heated debate among major e-commerce giants. Jingdong Mall, which was accused of "leading B2C up by 15%", quickly and vehemently retorted, saying that a 15% price increase would be tantamount to suicide, and there was no such thing. Then, Alibaba Group Tao Ran, the vice president, also said in his microblog that he could find two at random. "The vacuum cleaner of Electrolux, Dangdang Excellence, sold only 860 yuan, and JD also sold 860 yuan on November 3. Of course, 1088 yuan is now sold in JD, up 26.5% in three months." Last night, Li Guoqing, the president of Dangdang, who has been fighting a price war with JD Mall, bombarded JD again, In a provocative tone, he questioned whether JD Digital Appliances had dared to compare prices with Dangdang.

In order to probe into the price grievances between Dangdang and Jingdong Mall, the reporter randomly selected more than 10 kinds of digital home appliances. Under the condition of having goods at the same time and excluding additional conditions such as "full rebate", the actual selling prices of Dangdang and Jingdong Mall were compared.

From the comparison, we can see that the price of many digital home appliances worth more than 1000 yuan, especially in the category of notebook computers, is about 200-300 yuan higher than that of JD. However, in the categories of household appliances and office equipment, the two are basically equal, and short-term promotions may bring some slight differences. The price of computer accessories is low, so there is little difference. Weibo netizen @ tornado wind commented that "JD's price does not have any advantage now. I will buy wherever it is cheap" @ Crocodile Capital VIP also supported Dangdang and said, "Dangdang is good. It used to be bought by JD, but now it is reasonable and affordable."

On the other hand, some industry analysts believe that Jingdong Mall has experienced ups and downs on its way to listing, and its capital situation is not optimistic. Dangdang has been exerting price war pressure on Jingdong Mall in the field of digital appliances. Since last year's "beheading action", Dangdang has been acting frequently, and it is normal for Jingdong Mall to increase prices across the board under capital pressure. At present, Dangdang.com has taken the lead in the first round of price war. It remains to be seen whether the future war between the two sides will be successful and whether the listing of JD will be successful.