Song Lianjun: Construction of Text Links for Website Structure Optimization

The structure of a website is composed of multiple text links, which play the role of link in the website structure. A good link to a website can enable search engine spiders to better crawl the website and solve the most basic link in SEO optimization - inclusion. Through the link, users can reach the desired page, thus increasing user stickiness, improving PV, and solving the problem of user experience. The link structure of the website is disordered, and the search engine spiders will not like it. The spiders are dizzy and confused in the website. Then they may not visit your website next time, and the inclusion will not increase. The user experience is also the same. We should imagine spiders as ourselves, so all questions will be answered. Next, Song Lianjun will share his experience and experience in link construction.

1. Try to use text links

Text links are simply hyperlinks containing text. Important links or all links should use text links as far as possible, because text links are conducive to the crawling of search engines. In case of necessity, image links and js calls can be used. For example, we do not recommend the use of image links for website logos (logos cannot be linked with text), product images, image advertisements, etc., because image links are inferior to text links. Even if you add text in the alt attribute of an image, its effect cannot be compared with text links. Text links are directly equal to votes, which is convenient for search engines to include a keyword in the ranking algorithm and pass PageRank.

2. At least one text link on any page reaches

The meaning of this sentence tells us that it is difficult to get a high weight and keyword ranking if your website has only one image link, or the search engine will not give you a great score on this page. For your entire website, this page is a second-class page and will not make a great contribution. Product stations, wedding photography, tourist attractions, beauty pictures, avatar pictures, and engineering renderings should be paid special attention to. The mistake that many people are prone to make is that the webmaster only makes a picture link on the home page and clicks it. For such sites, if a page is important, we'd better have a picture link at the same time, A text link can be given at an important position.

Take Taobao as an example: www.taobao.com

On Taobao's home page, in the "Hot Items" section, its products can also be reached by clicking on pictures, and there are text links below the pictures. Although this example is not appropriate, it can also illustrate the problem.

3. Consider keywords when setting text links

In consideration of user needs, we should also consider the target keywords. The text link keywords below the image should be searched by someone. Second, when designing text links, we should take into account the target keyword users (including those who directly enter the web address) who enter your home page, because you need someone to click your keywords to the home page.

Let's take the opposite example, Liyijiujiu (Baidu),

After entering the home page, we found the "Girlfriend Gift Recommendation" section. We saw that there were many gifts, including the gift "Sweet in the Flowers (Rose+Chocolate)". The product webmaster added a text link under the image, but the text link of the gift name would not be searched at all and was not related to the target keywords.

I have written so much, which is a bit wordy. I hope it will be helpful to those who do SEO optimization and website construction. If it is helpful to you, I can give you a comment by the way. If you are a SEO optimization master and feel that there is something wrong with the author, you can directly put forward criticism and correction. Song Lianjun is happy to accept your criticism.