Some valuable suggestions for website construction in 2020

1. Website construction, upgrading and modification

Website construction is a long-term process, including the first construction and continuous upgrading and modification. With the rapid development of mobile Internet, many people begin to promote companies and products on social platforms such as WeChat. However, WeChat is a social attribute after all, and not all products are suitable for WeChat. If the company does not have a professional website, then the company's business will have no channels to promote to strangers, and the company will not be able to grow.

Enterprises not only need websites, but also at least need to adapt to computers, tablets and mobile terminals at the same time, and connect to WeChat applet, WeChat public number and other platforms. Why should we adapt at the same time, so that website data of all terminals can be updated at the same time, which not only saves the company's internal resources, but also when we promote, all customers will see the unified corporate image and service information, which can not be underestimated to improve the corporate brand image. Each enterprise must regularly update its website to check whether its website has the uniformity of various platforms without upgrading and modifying.

　 2. Internal and external optimization of the website

The website optimization mentioned here is not just Baidu ranking. Optimization refers to continuously improving the experience of potential customers browsing the website, so as to improve the website service and encourage potential customers to contact us actively. Here, the author suggests using Baidu statistical tool, which can not only count the user's access path, but also the user's use behavior of the website, such as click consulting, one button dialing, page dwell time, visitor age, geographical distribution, etc. Through statistical analysis of visitor attributes, we will obtain the most convincing website optimization data, and conduct targeted fine-tuning of the website to achieve the best experience effect.

3. Website promotion

The author has always believed that the most effective and direct way to promote websites is through Baidu bidding. For the official company website, the advertisement can be placed directly in the promotion position. At the same time, Baidu Auction has a sound management background, which can help you continuously optimize the website.

You may often hear many peers complain that Baidu's bidding is unsuccessful, and clicks are too expensive and invalid, but you will always find that he has been bidding. In addition, Baidu's stock has been rising, not falling. Should we consider whether our website has any problems?

The Internet competition is white hot, and the homogenization of various industries is very serious. Many products are searched online. You can't get high-level consultation through a simple template website (1) and a botnet website (2). Ordinary customers will lose their trust in your company immediately when they open such a website, and will close it soon. If they spend money in vain, such a website will not have any effect. Therefore, the company's website must be customized to highlight the company's advantages, industry differences, after-sales services and case information, and build preliminary trust before potential customers take the initiative to contact you.

These are our suggestions for website construction. If your company does not have a website, please set up a professional website as soon as possible. If your company already has a website, you must conduct professional analysis through Baidu statistical platform to obtain suggestions for continuous improvement of the website. Website construction is a long-term process. We just need to act, not move forward or backward.