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Interpretation of website design encyclopedia: how to design websites with good effect

Source: Shangpin China | Type: website encyclopedia | Time: March 10, 2020
        The success of the website has a very important relationship with the website planning before the construction of the website. Before establishing a website, a website construction company should clarify the purpose of website construction, determine the functions of the website, determine the scale of the website, investment costs, and conduct necessary market analysis. Only through the detailed design specification in the website design specification can we avoid many problems in the website construction and make the website construction go smoothly.

Website planning refers to analyzing the market before website construction, determining the purpose and function of the website, and planning technology, content, cost, testing, maintenance, etc. Website construction shall be carried out as required. Website planning plays a role in planning and guiding website construction, positioning website content and maintenance. The website design description should cover all aspects of website planning as far as possible. The website design specification should be scientific, serious and practical.

The website design manual includes the following contents:

1、 Market analysis before website construction

What is the market of relevant industries, what are the characteristics of the market, and whether the company can conduct business on the Internet? Analysis of major competitors in the market, competitors' access to the Internet and their website planning and functions; Analyze the company's own conditions, company profile and market advantages, and what competitiveness the website can enhance and the ability to build the website; This is the first analysis required by the website design specification to determine whether the website is worth developing.

2、 Purpose and function orientation of website construction

1. Why do you want to establish a website to establish a corporate image, promote products, conduct e-commerce, or establish an industrial website? Is it the basic needs of enterprises or the extension of market development?

2. Integrate company resources and determine website functions. According to the company's needs and planning, determine the functional types of websites: enterprise websites, application websites, commercial websites (industry websites) and e-commerce websites; Enterprise websites are also divided into enterprise image type, product promotion type, network marketing type, customer service type, e-commerce type, etc.

3. Determine the purpose of the website according to its functions.

4. Intranet construction and website scalability. The website design specification should clearly describe the purpose and function of the website, which is also conducive to the development of the website.

3、 Website technology solutions

According to the functions of the website, determine the technical scheme of the website, and write the implementation scheme into the website design specification.

1. Use self built servers or leased virtual hosts.

2. Select an operating system and use Windows 2000/NT or UNIX or Linux. Analyze input cost, function, development, stability and safety.

3. Whether to create a site, a site package, or personalized development through self-service templates.

4. Website security measures, anti black and anti-virus programs.

5. Choose what kind of dynamic program and corresponding database. For example, ASP, JSP, PHP; Database SQL, ACCESS, ORACLE, etc.

4、 Website content and implementation

1. Determine the structure navigation of the website according to the purpose of the website. The general enterprise website should include: company profile, enterprise trend, product introduction, customer service, contact information, online information and other basic content. More information such as FAQs, marketing networks, talent recruitment, online forums, English version, etc.

2. Determine the website integration function according to the purpose and content of the website. For example, FLASH guide page (also known as FLASH title), membership system, online shopping system, online payment, online payment, information search and query system, traffic statistics system, etc. 3. Determine the sub columns of each channel in the site structure navigation. For example, the company profile can include: development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation, etc. Customer service may include: service hotline, service purpose, service items, etc.

4. Determine the implementation of website content.

If the product center uses dynamic program database or static page; Does marketing network use list or map display? The website design manual has planned and improved the website content, which is more conducive to the development of the website.

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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