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Three core issues should be paid attention to in the construction of enterprise websites

Source: Shangpin China | Type: website construction | Time: March 27, 2020
With the rapid pace of life leading to knowledge fragmentation and time fragmentation, online marketing fragmentation came into being. Many companies seize this opportunity to promote their brands and products. However, they can't get good results because they don't know a lot about website construction. So, what are the core issues that need to be understood in the process of website construction? The following website construction company will introduce it to you.
Overall positioning of the website
The website has no style and style. It is designed according to the positioning of the enterprise. Therefore, the initial positioning of the enterprise must be echoed when positioning the website. In fact, every enterprise has a good positioning for its own brand and products, has its own set of marketing concepts, knows who its target group is, where its selling points are, and has a good grasp of its own product image.
However, in the process of changing from the traditional model to the Internet model, many enterprises are often at a loss. When they Website construction When making suggestions to the website construction company, they just blindly pursue the high-end, atmosphere and high taste of the website, but cannot specify the specific requirements. We need to know that although beauty is very important for a website, the key is to know that the core of a website is to sell products.
Three core issues in building enterprise websites
It is suggested to combine your original marketing concept with your brand characteristics, product advantages and selling points when positioning the website, and provide direct and effective feedback to visitors through the website to achieve the purpose of promotion.
It can be seen from the above that when positioning a website, we need to consider the characteristics of our products and the habits of the target population, and we also need to combine demand based website design.
Selection of design elements
When designing a website, we need to start with design elements. For example, when designing navigation links, it is necessary to prepare the website classification and connection system in advance. Only in this way can the navigation bar of the website double the user experience.
In addition, we also need to consider the optimization of website code and whether the server space capacity is properly selected. As far as the main color is concerned, we should pay more attention to it. In short, most users prefer websites with clear structure, rich content and clear rules.
Promotion and optimization of website
After the website is completed, it is also very important to optimize the website, which is a key step for every enterprise. However, many companies lack this knowledge, so it is easy to make mistakes. Otherwise, blindly increase a large amount of funds for promotion. If it is not because there is no optimization at all, but just waiting for the arrival of customers, these two methods are extremely extreme and undesirable.
As we all know, the construction cost of the website will be far lower than that of the physical store, but this does not mean that the promotion cost of the website is also low. In fact, the cost of website promotion is no less than that of physical stores, and the difficulty and competitiveness are also higher than that of physical stores. Therefore, it is impossible not to sell at all, and of course, it is impossible to sell blindly. According to our specific situation, it is necessary to invest in the promotion plan.
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