In the early stage of website construction, if you are well prepared for website optimization

However, before we begin to discuss these efforts and strategies, we must first ensure that they are aimed at the right audience. This starts with keyword research, which is a field that many businessmen struggle with.

Finding the right search phrase is the first step to bring real customers to your website. Remember this. Here are four qualities that make keywords more valuable.  

　　1。 It can communicate with your audience

Think about the types of customers you really want to attract from Baidu and other search engines. What would they say? What are they most worried about? What terminology do they use? Putting these concepts together, you should be able to brainstorm a set of search terms and really talk to your target audience in a specific and direct way. Different market segments have different search results, so you should work together to attract the men and women who are most likely to become long-term customers.

　　2。 It has found a niche market or location

The days of targeting large search markets when building websites are over.   Search engine optimization The competition between pay per click advertising and pay per click advertising has become so fierce that it is best to focus on specific niche markets or locations (at least when your activities are still growing). Therefore, even if your goal is not long tail search strings, you should make them specific enough to eliminate competitors and buyers who are not suitable for your products or services. The more specific your search terms are, the more likely your customers will buy from you.

　　3。 It has reasonable competition

The reason to avoid using search terms in front of many competitors is obvious: you may have invested a lot of time and money in your own activities, but you still can't catch up with other more mature enterprises or websites. However, the lack of competition is almost as bad because it may mean that there is no profitable niche market. Don't give yourself an impossible task, that is, to subvert deep-rooted competitors with huge websites, but be aware that small competition in the search market may be a positive signal.

　　4。 It indicates the purchase intention

Many of the most popular keywords (from a searcher's perspective) are very broad. They expressed their desire to find basic information. These search terms have a lot of traffic, but they can hardly tell you what the searcher thinks. Specifically, they do not really indicate the intention to take action or purchase

More specific search phrases, including brand name, price or other appropriate details, can tell you more information and turn it into clues or sales faster. When building a website, focus your attention on these

Without these four attributes, any phrase you want to search may become a dead end. It may not bring you any traffic, or the tourists you attract may not be qualified buyers. Before setting up a website, you must keep this in mind. Don't be satisfied with any keyword research lower than the first category. This may not be the most exciting part of the search engine optimization and marketing process, but it does lay the foundation for your future success and profitability.