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What is the difference between a microsite and a mobile phone station?

Source: Shangpin China | Type: website construction | Time: May 8, 2020
Nowadays, the most popular corporate marketing websites are microsites and mobile stations, which not only leave PC websites behind, but also attract more and more corporate attention. However, some enterprises do not know these two websites very well and think they are the same website. In this regard, the website construction said that micro websites and mobile stations are two completely different websites and need to be treated differently. So, what's the difference between a microsite and a mobile station?
According to website construction, mobile station is a website browsed by mobile phone, which is a mobile terminal device website with simple pages and easy operation. WeChat website is built for WeChat platform. Although they can run on mobile phones like mobile phone stations, they have essential differences.
What is a microsite?
As the name implies, WeChat websites can produce products and services through WeChat frameworks. This website is mainly grafted on the WeChat platform and can be seen by scanning the QR code, such as query, product, shopping in the shopping center, member point discount, etc. Its interactivity is very strong, and any information pushed by enterprises can be sent to users in a timely manner.
What is the difference between a microsite and a mobile phone station?
What is a mobile phone station?
WAP websites running through mobile phone clients are mobile phone stations. The website enables users to browse enterprise information and products on their mobile phones and obtain services, including news information, instant messaging, reading, entertainment, search and other functions. Therefore, enterprises can better choose themselves and products through mobile phones.
Compared with micro websites, mobile stations still have poor performance and imperfect functions. However, the maintenance and experience of micro websites are better than that of mobile stations. according to Website construction They said that more than 60% of enterprises have micro websites, while mobile stations are similar to personal computer websites, but they have only decreased, so many people do not care about mobile stations.
What's the difference between a microsite and a mobile station?
1. Different potentials
Although mobile phone stations have existed longer than microsites, their potential is far less than microsites. In particular, modern people's obsession with WeChat makes it easier for everyone to accept WeChat websites, while mobile stations need to search to get them, which is not only troublesome, but also boring. Therefore, more and more young people want micro websites.
2. Different user groups
The users of mobile stations and microsites are roughly the same, but the latter is much more than the former. Especially on the WeChat platform, it is easy to operate and has a wider range of users.
3. Different prices
The price of mobile phone stations is far lower than that of micro websites. On the one hand, microsites have more complete functions than mobile stations. On the other hand, people pay more attention to microsites than mobile stations, so their prices are different.
4. Different levels of user experience
The user experience of mobile phone stations is determined according to the situation of their websites. For example, some enterprise websites are simple and easy to operate without too many advertisements, so they are loved by users. Naturally, this mobile phone station has a high user experience. However, some enterprise websites are complex and unclear, and various advertisements keep appearing, which makes people unwilling to continue browsing. The user experience of such websites is naturally not high. However, microsites are different and have similar basic functions. With careful maintenance, the user experience is similar.
Friendly tips for website construction: WeChat and mobile stations are websites operated by customers. Although there are some differences between them, on the whole, the differences are small. Especially now, mobile Internet has entered the vision of SMEs and become an effective means of publicity and development of SMEs. Only with these two websites can enterprises and products be better publicized and develop more smoothly.
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