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How to determine the keywords of a well constructed website?

Source: Shangpin China | Type: website construction | Time: May 26, 2020
Sometimes it is more important than hard work. Being able to locate keywords well is a basic skill to do well. On the selection of target keywords, after eight years of practice, I believe that the selection of keywords is "two high and one low". "two high and one low" means high search volume (index), high value and low competition. In practice, we can use a large number of auxiliary tools and Baidu index tools to mine keywords, then select standard keywords that meet the "two high and one low" standard, and place non-standard keywords on content pages or column pages.  
The second point is to list the target keywords keyword layout is one of the core technologies for optimizing ranking. Baidu Express must find and query keywords through some webmaster tools (such as Baidu Webmaster Tools) based on the positioning and goals of its website, industry, consumer concerns, and the way the network obtains information. At the same time, in the search engine, search for some keywords. If the search results are the home page of the website, you must choose according to the actual situation; If most of the pages are internal pages, you can delete and select keywords suitable for the site, and divide the keywords into main keywords and long tail keywords. This is a very effective and useful technology. For example, the most common keyword layout technology is the word "Anywhere", which means that as long as the keyword appears in these four places, the target keyword needs to be placed in "title", "Description", "keyword" and "body". There are many keywords in contrast. If your target keyword cannot appear in these four places, for example, Your keyword only appears in the title, but there is no description or content, but it can be judged as cheating. It cannot improve the ranking of keywords
 How to determine the keywords of a well constructed website?
Similarly, layout keywords cannot be stacked together. Baidu Express must find and query keywords through some webmaster tools (such as Baidu Webmaster Tools) based on its website's positioning and goals, industry, consumer concerns, and the way the network obtains information. At the same time, in the search engine, search for some keywords. If the search results are the home page of the website, you must choose according to the actual situation; If most of the pages are internal pages, you can delete and select keywords suitable for the site, and divide the keywords into main keywords and long tail keywords. Construction website company Many Chinese versions like to add keywords at the beginning. Some pages are full of keywords to do, which affects the user's experience and also affects the judgment of keyword density. Pages that exceed a certain keyword may not get a better ranking.  
The third point is the ranking of practical keywords. In fact, the degree of competition between keywords requires personal experience. If you don't do it yourself, you will not understand the difficulty of keyword ranking, and sometimes the market will change. Therefore, once you select the target keyword, you must practice hard and sort the keywords in the shortest possible time.  
In fact, in addition to high-speed, we must also pursue stability. We cannot rush to success and forget tolerance. If you operate too fast, you may be pulled closer by the spider. Fourth, learn to fine tune keywords. The market is really changing, because the keywords on a page are different. For example, the medical industry used to be an industry term, but later the market changed, but it could not do this. At this point, we need to shift the focus to the operation field or brand vocabulary according to market changes. The fine-tuning keyword also appears. When we did not have a clear estimate of the industry, we initially thought that keywords were easier to do, but later found that it was actually difficult to do so, and we had to make some minor adjustments.  
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