SEO website optimization is widely diversified and successful
Source: Shangpin China |
Type: website encyclopedia |
Date: 2013-02-15
Beijing website construction The company pursues products in China: It is a trend for search engines to pay more and more attention to user experience, but this cannot deny the importance of links and original content. The content is Website production The soul of the search engine is also the basis of its existence. Because there is not enough content, the search engine will lose its value of existence. Similarly, links play an important role in the birth and development of websites and search engines. So we see those who rank well Beijing website production On the basis of satisfying high quality content and good user experience, the number of links is also relatively dominant. But at the same time, we will find that the number of links is not the only factor that constitutes the ranking of websites. And in SEO website optimization In practice, it is not uncommon for the website ranking to decline significantly due to link fluctuations. Links are like a double-edged sword, which can increase the weight of the website, but also make people a little scared. Only wider and more diverse is the link direction Although links can effectively increase the weight of websites, this is what search engines do not want to see. On the one hand, search engines cannot get rid of links until they find a more reasonable way to judge. On the other hand, many people interfere with the ranking through exaggerated links, which also disgusts search engines. Therefore, improving the difficulty and cost of link construction has become the direction of continuous efforts of search engines. In addition to constantly improving the algorithm and constantly fine-tuning the ranking rules, it is the best choice to take breadth and diversity as the measurement of website link quality. Because it is not difficult to build hundreds of links on a website, even thousands of links can be easily done, but it is not easy to let these thousands of links come from different websites. However, a really high-quality website can be achieved, because the higher the quality, the easier it is to be noticed, and the more recommended links will be. Keep improving the weight of links and rank up all the way Even if the website content is weak, the user experience is not ideal. If the links are good, the website ranking can be maintained for a period of time. This is to return to the relationship between links and search engines. On the one hand, search engines can constantly obtain updated information by using crawlers through links that are accessible in all directions. On the other hand, through the logical relationship between links, search engines have found an excellent way to judge the value of websites. And based on hyperlink analysis technology, it has also become the patent of Baidu founder Robin Li. Therefore, the links between websites are like the relationships between people in reality. Relatively speaking, the more times a website is linked, the easier it is to be recognized by search engines, and the greater the opportunity to rank high. Whether it's Google's PR or Sogou's SR, or even Baidu BR (a measure of Baidu's weight, not Baidu's official data) launched by many third-party websites, one of the important factors determining its value is the number and quality of website links. So, at least now, the main way for most search engines to judge the quality of websites is still based on the link relationship of websites. Of course, this is not to deny the importance of other factors, such as website content, as well as the user experience that search engines increasingly value. But one thing is certain, if a website with rich content and good user experience can be supported by a certain number of links, it will be easy to improve the website ranking. Do not operate randomly or be injured by links The fluctuation of links is also a very important reason for reducing the power of websites. Because link construction is becoming more and more difficult, most website operators are relatively short of resources. Many webmasters often use the method of posting in the forum and getting keyword anchor text links through signature. Another common method is to register a large number of blogs in batches, and then link to the website by improving the blog weight, indirectly improving the ranking of the website. This is justifiable, because for most website construction and website operators, forums and blogs are the only choice. However, there is a hidden danger. On the one hand, the control of blog or forum is not in their own hands. Once the relatively concentrated links are removed (such as the blog or forum account is banned), the number of links will disappear instantly, which is fatal to the website weight; On the other hand, search engines are constantly adjusting their algorithms, and links that are too concentrated are at risk of being annihilated at any time. It seems that this is a natural opportunity for website operators who dream of ranking top websites to find a way to achieve it, but in fact it is not the case. Many websites with good quality, due to the lack of necessary caution in links, have brought down the right and ranking. The author believes that this is not the problem of links, but the problem of the method of operating links. A particularly typical performance is that they are eager for success. They have built a large number of links in a very short time, undoubtedly telling search engines that they are cheating. The artificial manipulation of links is the most abhorrent thing for search engines, because it destroys the value orientation of their website rankings. Therefore, how to make links more realistic, natural, wide and diverse has become the direction of unremitting efforts of website optimizers. The universality of links can be divided into the wide variety of website types, link resources, website distribution, link locations and link types, etc. In order to truly realize the diversity of link construction, it is not a very easy thing. First, it needs to accumulate over time. Second, it needs to use your brain to make good use of resources. In all the methods, the author believes that the most perfect is the soft link. Because a high-quality article published on the industry portal or professional forum will receive a large number of reprints. Just imagine, is there such a link that is more realistic and natural? More importantly, actively forwarded articles will not be deleted easily, which puts a layer of security shackles on the stability of links. This article was published on Beijing Website Construction Company Shangpin China //ihucc.com/
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