What problems should be paid attention to in the construction of small and medium-sized enterprises in 2020
Source: Shangpin China |
Type: website construction |
Time: June 8, 2020
Today's society is already an Internet age. The traditional business model of "wine does not fear deep alley" has been strongly impacted by a series of new models such as e-commerce and "online red goods". The blind offline mode cannot keep up with the pace of the times and will be eliminated. Therefore, for an enterprise, the development of online mode is the only way to continue to grow, and the establishment of a website has become a problem that an enterprise has to face. Today, I will talk about some preparations before the establishment of the website.
1、 What is website construction Website construction refers to the application of identification language, according to the relevant design, modeling and implementation process, information is transferred in electronic format through the Internet, and finally accessed by users in the form of graphical user interface. In short, the purpose of web design is to create a website. Simple information such as text, images (GIF, JPEG, PNG), and tables can be placed on website pages by using markup languages such as Hypertext Markup Language and Extensible Hypertext Markup Language. However, more complex information such as vector graphics, animation, video, audio and other multimedia files needs plug-in programs to run. Similarly, they also need to migrate markup languages to websites. Website construction is a broad term, including many different skills and disciplines used in website production and maintenance. Web design, graphic design, interface design and creation in different fields, including standardized code and proprietary software, user experience design and search engine optimization. Many people are usually divided into several working groups to design different aspects of the website. Langfang Web Design It is the front end (client) of the design process. It is usually used to describe a website, rather than a simple web page. A website includes many tasks, including domain name registration design rendering, layout page, code writing, etc.
2、 Significance of building a station 1. This is conducive to improving the brand image of the enterprise. As the only 24-hour media platform, the Internet has exceeded the coverage of traditional media. As an enterprise, setting up its own website on the Internet, the most obvious thing is that it can show the world its own corporate style, let more people know about its own enterprise, and improve the public awareness of the enterprise to a certain extent. 2. One of the most basic functions of enterprise websites is to be able to comprehensively and concretely introduce enterprises and their products, and to comprehensively and comprehensively introduce enterprises and their products. Enterprises can put any information they want people to know on the website. Most enterprises have published all product and service information on the Internet, and regularly publish enterprise news information on the Internet. Once an enterprise has a website, it can use the network to communicate with customers, so that customers can keep abreast of the company's development. 3. Establishing business contacts with potential customers is one of the most important functions of enterprise websites, which is also valued by many enterprises Website construction The root cause of. At present, dealers around the world mainly use the Internet to find new products and new supply and demand relationships, because this is the lowest cost and highest efficiency. 4. It can reduce communication costs. For enterprises, the annual communication costs, especially those related to import and export trade, are a very large expenditure. Using the mass email provided by the enterprise website can effectively reduce the communication inconvenience caused by poor communication costs and timeliness.
III. Clarify the purpose of building the station Everything must have a purpose, and so must the construction of a website. Why did you build this website before you built it? So who do you want to attract to visit this website? 1. Specify the type of website. Is it functional or exemplary? The style orientation should be accurate. Functional websites are relatively powerful in data functions, such as search, member registration, forums, etc. Generally speaking, large-scale enterprise networks, shopping networks, large-scale portals, dating networks, etc. They are functional. If they are display websites, most of them may pursue visual beauty and have low functional requirements. It is necessary to work hard in art design. Such websites generally belong to: beauty industry, women's products, clothing, etc. 2. Determine the website function. The website features rich and colorful functions, which are the highlights of the website, such as website news release function, enterprise product upload function, member function, shopping function, enterprise recruitment function, opinion feedback function, subscription function, etc., It depends on the needs of enterprises or individuals. 3. Clear the target group. For example, the goal of most websites may be to attract potential customers, but you can't expect everyone on the website to like it. Therefore, identifying target groups, regions, countries, etc. will help the development of the website. And design websites that are more beneficial to the target group. 4. Organize website content. Once a website has established a goal, it will then perform the task. The next step is to organize the content of the website. It includes articles, pictures and videos, and then establishes the structure of the website. For example, the content of the website is divided into several units, and what kind of classification is under each unit. These are some preparations that should be made clear before the construction of the space station. As the saying goes, sharpening a knife doesn't hurt cutting wood. Only when the purpose of the website is clear, can it point out the direction for the subsequent website construction and maintenance.
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