Advantages and skills of mobile terminal website construction in Beijing

1、 Advantages of building mobile stations

1. Wide user base: According to incomplete statistics, as of 2018, the number of smart phones in China has reached 1.3 billion, distributed in all age groups. Compared with personal computers, mobile phones have the convenience of surfing the Internet anytime and anywhere. If there is only a website on the PC side, some users who like mobile phones may get lost.

2. PC website discomfort to mobile phone: although mobile browser can directly log in to PC website, the website opened in this way will be zoomed, the font is too small, does not match the mobile screen, the loading speed is slow, and the browsing experience is poor.

3. Portable mobile payment: Nowadays, mobile payment is becoming more and more popular and convenient. Mobile websites can directly support mobile payment, better marketing and operation, so as to avoid tedious operations leading to the decline of consumer enthusiasm.

4. Promotion convenience: mobile website is the fastest brochure. Whenever and wherever, you just need to open your mobile phone and let the other party browse the product and service information. I will not miss any promotional activities. Mobile websites can also be better combined with Weibo and WeChat to promote, so that information can take multiple measures to seize the market.

5. Convenient communication: the interactive function design of mobile websites is more diversified and humanized than that of computer websites. Users can choose independently to improve the efficiency conversion rate.

Second, the skills of establishing mobile stations

1. Simplify operation: The mobile phone does not have convenient mouse and keyboard operation on the computer, so the operation process should simplify the operation of the website. For example, when you open a new page, it is recommended that you open it on the current page rather than through a new window.

2. Focus on visual effects: compared with personal computers, mobile phones have smaller screens, different sizes and different resolutions. Therefore, when building mobile websites, we should choose responsive website designs to facilitate user experience. When users browse and leave the website, overcrowded content and dazzling colors will cause visual pollution.

　　3. Website Design It should be simple: due to the inherent limitations of mobile phones, the loading time is much slower than that of computers. If the page has a lot of content and many different expressions, the loading time will be very slow and take a lot of time, leading to the loss of users. In particular, the navigation design must be simple and clear, so as to attract users to the website. However, the construction of website content should be simple, while the construction of rich content on mobile websites is not applicable. In particular, do not set pop-up windows, whether connected conversations or advertisements, because this will not only affect the loading speed, but also affect browsing.

4. Reasonable picture settings: When browsing websites on mobile phones, the convenience of operation and browsing will be limited. Responsive design can ensure the adaptability of the screen, including pictures. However, the definition of the picture must be guaranteed. It is recommended to adopt the method of overall scaling to ensure the quality of the picture. Mobile website design should minimize the use of pictures.

5. Focus on development: At present, there are two kinds of smart phone systems: iOS and Android. Because these two systems are different, two versions of mobile websites should be developed to adapt to this situation.

If enterprises want to develop better, they should keep up with the pace of the Internet era and establish mobile websites for their enterprises. People who work in offices use computers to visit websites, but more people use mobile phones to visit websites. Using mobile phones to access personal computer websites is not only a bad experience, but also will increase traffic, which will not retain users and will not help the development of enterprises.