How to analyze your SEO competitors
Source: Shangpin China |
Type: website encyclopedia |
Date: 2013-02-19
Beijing website construction Shangpin China: Have you ever felt that no matter what you do, are you a success of search engines? Although it is likely that you are doing something wrong, the other one is for you SEO website optimization The reason for poor performance may be that your competition is very difficult. If Website production Is a very competitive niche, so your competition can be really bad, you can't afford it, don't let their eyes. Well, even if your niche is not competitive, you will only win if you know how to monitor the success and failure of your competitors. Here are some steps for you to do your SEO competitive analysis. 1. Find out who your SEO competitors are You can't analyze your competitors if you don't know who they are. In some cases, it is easy to identify your competitors. For example, if you have an offline business, you know where your competitors are and just check your website and what you do. However, in other cases, it is not easy to determine your competition. Your competitors may be in your niche, your main keyword ranking website, or the website of your direct competitors with long tail keywords. The list of your competitors may be quite long. Obviously, you cannot monitor all. Perform a Google search for your target keywords and suddenly appear on the list of websites/companies with high search results. You can think of these as your main competitors. 2. Visit competitors' websites and analyze After you have your competitors, or at least the main list, the next step is to visit their websites and analyze them. You should see that if their website design is professional, if they have too much content, what is the quality of their content, whether they use static or dynamic URLs, this basic on-site inspection can give you a lot of information about how professional competition exists in the network, so how possible or impossible it is to love their search engine. 3. Analyze keywords used by your competitors Key words have always been the most important factor in the success of SEO. This is why you can expect that if your competitors are using keywords correctly, their websites will rank well in search engines. You may have some difficulty in determining the keywords used by your competitors, because you think they are the top keywords of your niche and may not be on their list. If you don't know which keywords they use, please try checking. If they use your keywords, it's better than what. In addition, you can use the website keyword suggestion tool to check which keywords should do for their website. While checking, you may find many useful keywords that you have skipped and they begin to optimize your website. You should also check your competitors' keyword density. Desnity's cloud tool will help you get an idea. In addition, don't forget to check the location of keywords, that is, keywords such as title, tag, image tag, URL, etc 4. Check Backlinks Reverse is a good SEO ranking for other backbones. This is why you need to thoroughly review the reverse of competition. Find their number and source, anchor text, etc., and how your competition is doing in this regard, you will get a clue. Most of the time, you may get some reverse ideas, that is, if you see your competitors, you don't know, popular website owners contact, and see if you can get reverse links from them, there are also backlinks from popular websites. The tools that can be used are free, and some of the best are: reverse link anchor text analysis and reverse summary. 5. Check other SEO factors Keywords and backlinks are important, but they are not omnipotent. In order to get a thorough idea of how to compete for rankings, you also need to check your competitors' rankings on Google pages and how they perform on Yahoo and Bing. You should also look at the number of pages indexed by your competitors' websites and search engines. 6. Assess the impact of your competition on social media Social media often drives a lot of traffic to a site. That's why you can't skip checking how your competitors are doing social media. Unfortunately, this check is difficult to execute. Social bookmarking sites, one of the types of social media you can study from them. There are some major social bookmarking sites to see how popular they are if your competitors have jobs. Twitter and Facebook are two other huge sources of traffic. You can browse the profiles of your main competitors on these websites, but unless you make friends with them, you will never know exactly what they publish. However, if their personal information is publicly available in part, this makes them think about what to do on Twitter and Facebook. 7. Analyze how your competitors use PPC advertising Many enterprises have figured out that PPC driving quality traffic is cheaper, more efficient and optimized in natural search results than Google Adwords, which is the first choice for PPC, but there are also many other networks that webmasters will use. One of the best tools, although it is limited to Google Adwords, is a tool used by Google to analyze the game. It can compare how your PPC compares to your competitors' sports. Monitoring your competition is an endless task. All of the activities listed in this article are quite time-consuming, but if you don't want to stay ignorant about the world around you, you need to take time and analyze it. Even if you see that you can't beat your competitors, you will certainly learn from them, which will help you to be more efficient in your search engine optimization efforts. This article was published on Beijing website production Company Shangpin China //ihucc.com/
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