Website construction and sharing - how to solve excessive website optimization

　 1. The keywords are piled up like a mountain. Many novice webmasters have problems at the beginning of optimization. There are a lot of keywords in the page title. In this way, more keywords are placed on the first page. This is obviously over optimization, with too many keywords and poor readability. Search engine optimization Key points cannot be found, nor can the weight of keywords be concentrated. Baidu has also upgraded its algorithm to punish the accumulation of keywords in this title.

Solution: Adjust the title according to Baidu search engine algorithm and write the title. The first page is brand words plus locators, the classification page or column page is the current name plus brand words, and the detail page is the product name or article title plus brand words to avoid keyword accumulation and improve readability.

　 2. The inner chain is unreasonable, A reasonable inner chain construction is conducive to improving the internal weight of the website and the ranking of keywords on the inner page. In the construction of the internal chain, webmasters mainly make anchor text links for keywords. Many novice webmasters will add anchor text when making anchor text links, and no matter what keywords, the links point to the home page, which is obviously over optimized.

Solution: To make keyword anchor text, not every keyword should be added, but high-quality content should be added, and keyword links must follow. If all the links are added to the homepage, the search engine will think that the page links with keyword layout are over optimized.

　 3. The content quality is low, The quality of website content is very important. Many novice webmasters don't pay enough attention to updating articles. The updated article is of low originality and poor quality, and does not conform to the theme of the website. A variety of keywords are piled up in articles, and some even copy them directly on the Internet without changing any words and updating them on their own websites. This "porter" approach can easily lead to punishment.

Solution: In terms of content update, we must adhere to valuable originality, consider user needs and website themes, update regularly every day, form a good interaction with search engines, and improve the inclusion of articles.

　　 4. Excessive optimization of the outer chain High quality external chain can not only help enterprises improve their brands, but also help enterprises bring traffic. As a result, many novice webmasters use external link group software to publish them quantitatively, limit a certain platform, and leave all links to the home page, which is also unreasonable.