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How to locate website page color in website page design?

Source: Shangpin China | Type: website design | Time: September 25, 2020
In online shopping centers, we are easily attracted by merchants' colorful atmosphere, which leads to unconscious consumption. The editor thinks that this seems to be atmosphere, but in fact, color is a special feeling in people's hearts.  
Different colors have their own unique personality. They are related to human color physiology and psychological experience, so objectively existing colors also have complex personality.  
The following editor will analyze some basic knowledge about color in advertisement design with you.  
gules
Red has strong penetration and high perception. It is easy to make people feel excited, excited, lively, enthusiastic and angry, thus producing a warm, positive, hope, loyalty and wholehearted tendency. For example, deep red gives people a sense of solemnity, stability and enthusiasm, which can be used in web design to express honor and wealth. When adding red, the slightly white color will become pink, and the red color will produce a soft feeling. Dream, happiness and tenderness. However, if red is used in combination with green, orange and other colors, there will be a huge contrast in the overall advertising layout, which will give people a very uncomfortable feeling.  
orange
Orange and red are warm colors, between red and yellow. Orange pear, orange corn and orange corn, these natural colors make oranges often Web Design It is used to express magnificence, brightness, warmth, joy and tenderness. Adding proper black to orange will form a coffee color, thus forming a sweet and stable color, while adding some white to white will form a bright, healthy and pleasant warm color. It should be noted that orange cannot be used with dark blue or purple. This color matching will make the ad layout very dirty. In short, if orange is used in advertising design, it should play its bright, vivid and mature characteristics.  
How to locate website page color in website page design?
yellow
Impression of the situation, transparency, brightness, brightness, hope, etc. Yellow has a high brightness. If it is too bright, it will lose its color. The original appearance when mixed with other colors. Adding some white to yellow will form light yellow or beige, which will form a more peaceful and gentle casual natural color. For example, if a little black is properly added to yellow, it will form a dark yellow, and form a noble, rich and solemn color. In addition, yellow can make people easily think of hamburgers, crisp biscuits and rich taste. Because of its high brightness, yellow is easy to find, so it is often used to express the feeling of danger, warning and buffering.  
green
In nature, green occupies a large area. Spring is just the unearthed tender green grass, summer is full of lush leaves, early autumn is full of lush leaves, even in cold winter, there are green pines and cranes everywhere. Therefore, green is the symbol of life. It can bring people a feeling of youth, vitality, health, peace and freshness, and can produce special effects to eliminate fatigue and regulate emotions. In advertising design, the vitality of yellow and green is very popular among children and young people. Turquoise is the color of the ocean, and dark green is the color of the forest. They are the colors preferred by large and medium-sized companies because they convey the stability of the company. , wise and extensive enterprise management connotation.  
blue
Blue is the opposite of red and orange. It is the representative color of cold color. It makes people feel calm, calm, rational and elegant in advertising design. Adding a little white to the blue will form a bright and energetic light blue, which is loved by young people; Adding a little black to the blue or reducing the brightness will form a stable dark blue, which is more popular among middle-aged and elderly people. Color. On the contrary, if a little yellow is added to the blue, it will form a warm and ambiguous dark blue, giving a generous and solemn impression. However, please note that blue is not suitable for matching red, brown and other colors. This will only darken the ad page and give people a dirty feeling.  
The feeling of light, in addition to the unexpected colors of gold and silver precious metals and adding a certain gloss, can also convey radiation, gorgeous and shining visual effects, giving people a sense of glory, grandeur, elegance and dignity. visual effect. A feeling. Light and all colors can be matched with small areas of light embellishment, which can quickly achieve a striking and refreshing effect. The use of light and shadow in a wide range will make the gorgeous and shiny feeling of the image less obvious. In short, light and color are inseparable brothers. Correct use can not only make the finishing point, but also produce a strong sense of beauty.
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