How can website construction improve customer experience? Look at these details

In recent years, Baidu has always emphasized the concept of "content is king", which is also to enhance the user experience. After the Wei Zexi incident, Baidu sacrificed profits to reduce the number of commercial promotion booths (although now some shamelessly changed to five advertising booths), allowing users to obtain more natural search content and greatly improve the search experience.

Focusing on user experience The importance of user experience to a website has never reached such a G degree. Modern website visitors are ruthless, with less and less time and heart. If a website is not immediately liked by users in design, or has no fast loading time, or can not even be applied to various intelligent mobile Z terminals, users are likely to leave and never return.

More and more users use smart phones. If a user visits a website, its design is very simple and the website opens slowly. In most cases, the corresponding website on the smartphone will be worse, which may make the user feel angry or helpless. The use of smart phones to browse websites mostly occurs in idle and sporadic time, such as work breaks, the way home from work, and the short time before sleep. This means that users' time and attention are very short and valuable, so your mobile website cannot use too many CSS rendering and Javascript special effects, which may lead to technologies that take up mobile resources and cannot bring a good user experience.

In addition, too clear pictures will slow down the opening speed of mobile websites, so you must optimize the overall quality of pictures and the size of space occupied. There are also some operation problems that will affect the user's use, such as the size and readability of buttons, the page layout and display effect suitable for touch screen devices, etc. You must consider. Note the page load time. A slow opening website will undoubtedly increase the bounce rate of visitors.

If your website needs to load more content to open, you can reduce users' waiting anxiety by designing a welcome page and progress bar. Of course, focusing on reducing page loading time in website design will directly improve the click rate of web pages and effectively improve the user experience. There is always a game between the opening speed of a web page and the loaded content, so you must control them for users.

According to Gomez's research, at least 40% of visitors will give up and close the page after waiting for 2-3 seconds for the page to load. Similarly, Amazon and Google have publicly stated that the dissatisfaction of visitors is directly related to the loading speed of the web page, and a website should not sacrifice the loading speed in order to load too much content. Z Important: Web Design The content of is far from permanent. First, the readability of web pages must be improved.

The font and text size of the website, as well as its comprehensibility, will greatly enhance the user experience. Professional website design will enable visitors to capture useful content at the first time. At present, there are many visitor statistics tools on the Internet to test the readability of web pages and the speed of users' jumping out. The navigation and links of a website must be comprehensive and run through all pages, otherwise it will make people look unprofessional and leave quickly.