Clear design of enterprise website - how to design website
Source: Shangpin China |
Type: website construction |
Time: 2021-10-26
The success of a website has a very important relationship with the planning before the website is built. Before establishing a website, a website construction company should clarify the purpose of website construction, determine the functions of the website, determine the scale and input cost of the website, and conduct necessary market analysis. Only through the detailed design of the website, can we avoid many problems in the website construction and make the website construction go on smoothly. Website planning refers to conducting market analysis before website construction, determining the purpose and function of the website, and planning the technology, content, cost, testing and maintenance of website construction according to needs. Website planning plays a planning and guiding role in website construction, and plays a positioning role in website content and maintenance. The website design specification should cover all aspects of the website planning as much as possible, and the website design specification should be written scientifically, seriously and realistically.
Website design specifications include the following:
1. Market analysis before website construction What is the market of relevant industries, what are the characteristics of the market, and whether the company can conduct business on the Internet; Analyze the main competitors in the market, their Internet access, website planning and functions; Analyze the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and the ability to build the website; This is the first analysis of website design specifications to determine whether the website is worth developing. 2、 Purpose and function orientation of website construction 1. Why build a website, in order to establish an enterprise image, promote products, conduct e-commerce, or establish an industrial website? Is it the basic needs of enterprises or the extension of market development? 2. Integrate company resources and determine website functions. According to the company's needs and planning, determine the functional types of websites: enterprise websites, application websites, commercial websites (industry websites), e-commerce websites; Enterprise websites are divided into enterprise image type, product promotion type, network marketing type, customer service type and e-commerce type. 3. Determine the purpose of the website according to its functions. 4. Intranet construction and website scalability. The purpose and function of the website should be clearly described in the website design specification, which is also conducive to the development of the website.
3、 Website technology solutions According to the functions of the website, determine the technical scheme of the website, and write the implementation scheme in the website design specification. 1. Use a self built server or rent a virtual host. 2. Select the operating system, Windows 2000/NT or UNIX unix, Linux. Analyze input cost, function, development, stability and safety. 3. Self service website building templates, website building packages or personalized development. 4. Website security measures, anti black and anti-virus programs. 5. What dynamic programs and corresponding databases should be selected. For example, ASP, JSP, PHP; Database SQL, ACCESS, ORACLE, etc. 4、 Website content and implementation mode 1. Determine the structure navigation of the website according to the purpose of the website. General enterprise websites should include: company profile, enterprise news, product introduction, customer service, contact information, online messages and other basic content. More content such as: FAQ, marketing network, talent recruitment, online forum, English version, etc. 2. Determine the website integration function according to the purpose and content of the website. Such as FLASH guide page (also called FLASH title), membership system, online shopping system, online payment, online payment, information search query system, traffic statistics system, etc. 3. Determine the sub columns of each channel in the website structure navigation. For example, the company profile can include: development history, corporate culture, core advantages, production base, technology research and development, partners, major customers, customer evaluation, etc.; Customer service can include: service hotline, service purpose, service items, etc. 4. Determine the implementation of website content. For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network is displayed by list or map. The website design specification has made a good plan for the website content, which is more conducive to the development of the website.
5. Web Design 1、 Web Design Art design requirements: web page art design is generally consistent with the overall image of the enterprise and should conform to the CI specification of the enterprise. Pay attention to the color, picture application and layout planning of the web page to maintain the overall consistency of the web page. 2. When adopting new technologies, consider the geographical distribution, age class, network speed and reading habits of the main target audience. 3. Develop a plan for web page revision, such as large-scale revision within six months to one year. Web design should also be considered in the website design specifications. 6、 Cost Budget 1. The preliminary budget of the enterprise's station construction cost is generally approved by the superior according to the enterprise's scale and purpose. 2. Professional station building companies provide detailed function descriptions and quotations, and enterprises conduct cost performance research. 3. The price of the website ranges from several thousand yuan to hundreds of thousands yuan. If the factors of template based self-service website building (it is generally believed that an enterprise's website, regardless of its size, must be exclusive, if the similarity has a great impact on the corporate image) and huge profits are excluded, the cost of website building is generally proportional to the functional requirements. The website fee is also the content of the website design specification, allowing the company to decide whether to develop the website.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
