9 Questions and 9 Answers on Investment in Building Local Portal Websites
Source: Shangpin China |
Type: website encyclopedia |
Date: February 25, 2012
Beijing website construction Company Shangpin China: local website is China Internet（ Website production ）A unique field is in the ascendant. There are different opinions on the value of this field. Based on our years of practical knowledge in this field, we list our daily answers, hoping to help you. 1. How to view the value of county-level stations? Answer: The vertical depth determines the revenue scale, and the basic cost of vertical business is certain, otherwise it will not meet the requirements; Only economies of a certain scale can ensure the profitability of vertical services. Therefore, local stations below the county level in backward areas can only provide shallow services and cannot obtain scale. This is the same principle as traditional business. 2. How to view the risks of local websites? Answer: There are the following risks—— √ Policy risk: Local portals are generally involved in people's livelihood, and private websites are generally unable to obtain news qualification. √ Model risk: the level of operation standardization in this field is still very low, the recognition of profit model is not high, and many websites do not even know how to operate and make profits. √ Investment risk: portal websites are greatly impacted by traditional strong vertical websites, and their affordability in the profit field is limited. At the same time, the investment cycle is long. At the current development stage, the value cycle is at least three years long. There is still profit model risk after reaching the level of millions of investments. 3. Are local websites worthy of capital attention? A: Let's use some cases so far to illustrate. Local websites can be divided into local portals and local vertical websites. In 2011, 365 real estate home furnishing websites, which occupy a dominant position in the Yangtze River Delta region, passed the IPO application of the GEM (disclosed the public information about the strategic investment of the Chinese Merchants Fund in the early years). In 2011, Mommy's website received a strategic investment of 50 million yuan from Tencent (Mommy's website was rooted in Guangzhou and successfully deployed nationwide through its localized operation strategy), In 2010, Nanchang Dibao Network obtained a strategic investment of 10 million yuan. In addition, Hefei Forum (Hefei Hotline) accepted the strategic acquisition of 365 Real Estate Home Network in 2006; It is reported that Hualong Lane has repeatedly refused strategic investment of various funds. At the Guangzhou webmaster conference organized by chinaz in 2011, Gao Xiang, a partner of IDG, said that local websites were not worth paying attention to a few years ago, but they are worth paying attention to in recent years, but still have no great investment value. The biggest problem is the size of local websites. Ningzhe Network View: Local websites are at the initial stage of investment value, and vertical websites facing large industries deserve more attention. Vertical operation is easy to standardize, so it is more replicable. The value of portal websites depends on the development of the 19th floor. The local websites in East and South China, especially in the Yangtze River Delta, are relatively developed and no longer have industry dividends; In central, north and southwest China, the dividend period is about to pass; There are still dividend opportunities in northwest and northeast China. At the same time, it is necessary to solve the problem of business income volume to have large capital investment value. 4. Is there a profit model for local websites? A: It is already available and mature, but the answer only exists in a few people's brains. The profit model is characterized by the brand, product channel value (which can be classified as localized O2O) and localized social network value created through localized professional services combined with localized real social communication influence. Verticalization based on large-scale industries such as real estate, home furnishing, wedding, automobile, mother and baby is still the mainstream of current portal websites. The profit model is still in rapid development, and the range of profit making industries is gradually increasing. Traditional industries are constantly integrated with services in this field. 5. How about the replication of local websites? A: The vertical replication technology is relatively mature. With the standardization development of this field, the reproducibility of this field will be greatly improved within three years. 6. What are the main factors limiting the profitability of local websites? A: Regional economic development status, regional urban population, network development level, website operation service capacity, and media competition pattern. To sum up, traffic, vertical depth and media share determine the revenue scale. That is, how big the cake is, how high the cake is, and how big a piece you cut. 7. Why are local websites dominated by local communities? Answer: The factors that determine the growth rate of the website are investment and time. At present, in the case of unpopularity of profit making technology, investors can't bear more large-scale investment and investment cycle for quick success and instant profit. Therefore, the leading sites in this field are often lucky individual webmasters eliminated from the great "death probability", which means that these sites need low investment, which means that the development cycle needs to be extended, and the community with adhesion in a longer cycle becomes the most appropriate product form. 8. How can local portals resist the impact of vertical websites? A: Local portals can build industry services against vertical websites in depth; At the same time, the traffic growth cycle of vertical websites is long, and for vertical stations with low capital background, local portals can drag down rivals by enduring time. This is very similar to the relationship between spear and shield, armor piercing bullet and armor. 9. How to position the value of local websites? Answer: the influence value and transformation value of consumer groups; The communication power and high transformation value brought by authenticity and interaction. This is specifically reflected in the influence value and channel value of large industries with revenue scale and profit margin that need localized experience. This article was published on Beijing website production Company Shangpin China //ihucc.com/
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